Despite being preempted the prior Sunday for the AMAs, ABC’s Once Upon a Time surged by double digits from its most recent telecast two weeks ago in Adults 18-49 (+11%). Shooting up from its lead-in at 8pm (+88%) against sports-driven competition on Fox and NBC, ABC’s Once Upon a Time stood as the top-rated non-sports show in its hour in Adults 18-49, beating out Fox’s NFL-fueled animated comedies by 11% (The Simpsons/Bob’s Burgers) and CBS’ The Amazing Race XXI by 20%. In addition, the ABC drama finished #1 straight out in its time period with key Women (W18-34/W18-49). ABC’s Once Upon a Time sees big increases via time-shifted playback, spiking over its preliminary Live + Same Day numbers by 3.0 million viewers and by 1.4 Adult 18-49 rating points (+41%) in the final L+7 Day ratings. In addition to increasing 11% in Adults 18-49 from its last broadcast, Once Upon a Time also posted strong gains from two weeks ago with Adults 18-34 (+13%) and key Women: W18-34 +20% and W18-49 +11%.
During the 9 o’clock hour, ABC’s Revenge outdelivered CBS’ competing drama The Good Wife for the 8th straight telecast this season, leading by 29% in Adults 18-49. In addition, for its 3rd consecutive telecast Revenge beat out its non-sports competition on CBS (The Good Wife) and Fox (Family Guy/The Cleveland Show) by wide margins in Adults 25-54 and across the key Women demographics (W18-34/W18-49/W25-54). Jumping in TV playback, on average this season Revenge spikes from its L+SD to L+7 numbers by 2.9 million viewers and by 1.2 Adult 18-49 rating points (+43%). On average, Revenge is growing from the same point in its freshman season among both Total Viewers (+3%) and Adults 18-49 (+6%).