ABC took second to NBC with its Olympic Trials (Finals for Track and Field, Swimming and Women’s Gymnastics) on Sunday night in Adults 18-49, leading Fox by 9% and CBS by 50%.
· The Network was up over the same night last summer by 15% in Total Viewers and by 71% in Adults 18-49.
During the 7 o’clock hour, ABC’s repeat America’s Funniest Home Videos tied CBS’ original 60 Minutes as the #1 non-sports program among Adults 18-49.
· Building week to week in viewers (+10%) and young adults (+11%), AFHV generated its most-watched telecast this summer.
Returning to original for the first time in 3 weeks, ABC’s Secret Millionaire stood as the most-watched non-sports program from 8-9pm. Opposite the Olympic Trials Swimming Finals, the ABC unscripted series gained viewers and young adult audience throughout its broadcast.
· ABC’s Secret Millionaire shot up 40% over its most recent original with Teens 12-17, hitting its best number this summer.
On its first original airing in 3 weeks, ABC’s EM: Weight Loss Edition grew during each half-hour from 9-11pm against the Women’s Gymnastics Finals Olympic Trials on NBC, surging by double-digit percentages from start to finish in Total Viewers (+25%) and Adults 18-49 (+27%).
· Like its lead-in, ABC’s EM: Weight Loss jumped 40% over its last first-run telecast with Teens 12-17 to hit a season high. In addition, despite the increased competition from the Olympic Trials, the show held 100% of its Adult 18-34 audience from its last original broadcast.
(source: ABC)
