Disney-ABC Television Group and Verizon are making ABC’s VOD offering available to Verizon FiOS TV customers across the country. Customers can watch episodes of popular ABC series like "Desperate Housewives," "Grey’s Anatomy," "Lost," "Samantha Who?" and "Ugly Betty" – one day after their broadcast premieres. All the episodes are offered at no charge and in HD.
As with other ABC VOD offerings, Verizon will disable the fast-forward option on the FiOS TV VOD service for all offered ABC content–this is so the ads will be viewed. ABC first made its fast-forward-disabled VOD offering available last fall during a trial in California. During the trial, research conducted by Knowledge Networks/Statistical Research showed that users of fast-forwarding-disabled ABC VOD overwhelmingly (93%) found the advertising acceptable in exchange for gaining free access to their favorite shows. The research also found that the addition of ABC series to the VOD offering grew new usage of the platform and increased frequency of usage by previous users.
"We are excited to team with Verizon to expand our VOD offering to their FiOS TV customers," said David Preschlack, EVP/Disney and ESPN Networks affiliate sales and marketing. "This is yet another example of our dedication to exploring innovative models that enable us to both make our most popular content available to viewers on a variety of platforms and add value to our distribution and advertising partners."
ABC’s new content joins Verizon FiOS TV’s VOD library, which offers more than 11,000 titles per month, 70% of which are free. FiOS TV subscribers also have access to more than 400 all-digital channels, including a growing HD offering with 100 HD channels already available in some markets. Verizon, which delivers FiOS TV over the country’s most advanced fiber-optic network straight to customers’ homes and businesses, is the nation’s fastest-growing television service provider.