ABC took second on Thursday to CBS


ABC took second on Thursday to a Big Brother-driven CBS in both Total Viewers and Adults 18-49 and finished #1 on the night in Adults 18-34. ABC was up week to week by 7% in Adults 18-49 and by 17% in Adults 18-34, posting its best numbers on the night in three and five weeks, respectively – since 7/7/11 and 6/23/11.

ABC’s Wipeout won the 8 o’clock hour in Total Viewers for the 6th straight week and in Adults 18-49 for the 5th time in the last 6 weeks, topping its unscripted time period competition on Fox (So You Think You Can Dance) by 1.3 million viewers and by 12% in young adults. The broad-appealing ABC series qualified as Thursday’s top-rated broadcast show in Teens 12-17 and Kids 2-11 for the 5th week in a row. Wipeout generated its largest audience in 3 weeks – since 7/7/11.

From 9-10pm, ABC’s freshman Expedition Impossible took second in the hour in both Total Viewers and Adults 18-49, behind only CBS veteran Big Brother 13. Surging 23% week to week in Adults 18-49, Expedition Impossible posted its highest young adult number in 3 weeks – since 7/7/11. In addition, the ABC unscripted series grew over the prior week by 40% in Adults 18-34 and by 50% in Men 18-34 to hit its 2nd-best-ever numbers on both Nielsen measures.

ABC’s Rookie Blue won the 10 o’clock hour in Adults 18-49 and finished first with key Women (W18-34/W18-49) for the 5th time in 6 telecasts. Rookie Blue built on ABC’s performance in the hour on the same night last year (an original airing of Boston Med on 7/29/10) by 4% in viewers and by 8% in young adults. The sophomore ABC drama soared 18% over the prior week in Adults 18-34 to deliver a season-high performance.

(source: ABC)