ABC topped 18-49 non-sports


ABCDuring the week of 10/22/12, ABC finished #1 for the 2nd straight week in the non-sports Adult 18-49 averages.  In addition, based on all programming, the Net ranked #1 with Women 18-49 for the 2nd week in a row and for the 3rd time in 5 weeks this season. ABC claimed 6 of the Top 15 scripted TV shows of the week Adults 18-49: Modern Family – #3, Once Upon a Time – #5, Grey’s Anatomy – #8, Suburgatory and Revenge tied at #11 and The Middle – #14.   Based on its 2.1 rating point increase this season in the L+7 data, ABC’s Modern Family will finish as the week’s #1 comedy in Adults 18-49.  ABC’s DWTS: All-Stars stood as the week’s most-watched unscripted series overall for the 4th time in 5 weeks this season.   Building its Adult 18-49 number (+5%) for the 2nd week in a row, ABC equaled its highest-rated week this season – tying season-premiere week, w/o 9/24/12.

Monday: Surging from 8-9pm, a one-hour edition of ABC’s Dancing with the Stars: All-Stars stood as Monday’s most-watched TV series for the 3rd straight week and topped NBC’s The Voice in head-to-head competition in the time period by 1.3 million viewers.  DWTS saw its audience grow by 1.2 million Total Viewers and by 14% in Adults 18-49 from its first half-hour to its second half-hour.  Building week to week in viewers (+2%) and young adults (+20%), DWTS marked its best performance in the time period since its season premiere Monday – since 9/24/12.  In addition, it was the show’s best Adult 18-49 rating since its season opener 4 weeks ago. Please Note: ABC’s Castle was pre-empted for the Presidential debate.

Tuesday: With DWTS: All-Stars, the season premieres of Happy Endings and Don’t Trust the B—- in Apt 23 plus Private Practice, ABC ran as the 2nd-most-watched TV network on Tuesday to CBS, outdrawing NBC (with The Voice) by 6% and Fox (with The X-Factor) by 60%. Part 2 of ABC’s DWTS: All-Stars performance show finished as the most-watched unscripted show of the night, beating NBC’s The Voice in head-to-head competition by 15% and Fox’s The X-Factor by 126%. In addition, DWTS dominated Fox’s comedies in the 8 o’clock hour (Raising Hope/Ben and Kate) by 44% with Adults 18-49. Growing over the prior week’s Results Show by 15% in Adults 18-49, DWTS: All-Stars scored ABC’s best performance in the hour in 8 months – since 2/7/12. In the 9pm half-hour, the season premiere of ABC’s Happy Endings topped Fox’s New Girl by 8% in Total Viewers. Growing over its season finale in April with viewers (+51%) and young adults (+6%), Happy Endings scored its largest audience since February – since 2/29/12. Happy Endings delivered ABC’s best performance with comedy programming in the half-hour in Total Viewers in nearly 4 years and in Adults 18-49 in almost 3 years – since 1/6/09 and 12/8/09, respectively. From 9:30-10pm, ABC’s season premiere of Don’t Trust the B—- in Apt 23 finished second in its slot among the major nets with Adults 18-34, Men 18-34 and Women 18-34, beating its NBC comedy competition (The New Normal) by solid margins. The sophomore ABC series turned in the Net’s strongest performance with original comedy programming in the slot in both Total Viewers and Adults 18-49 since December 2009 – since 12/1/09. At 10 o’clock, ABC’s Private Practice beat CBS’ Vegas by 25% in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

Wednesday: Up against Game 1 of the 2012 World Series, ABC finished in a virtual tie as the #1 non-sports network on Wednesday in Adults 18-49, while beating CBS as the non-sports leader with Adults 18-34.   The Net won the night outright in key Women (W18-34/W18-49).   For its 4th straight broadcast this season, ABC’s Modern Family registered as Wednesday’s #1 TV show in Total Viewers and Adults 18-49, outdelivering Fox’s World Series telecast.  At 8pm, ABC’s The Middle ran in a near-tie with CBS’ Survivor as the #1 series in the half-hour in Adults 18-49 (pacing within 1-tenth of a rating and tied in audience share).  In addition, the ABC comedy once again beat out Survivor in Adults 18-34 and Men 18-34, while ranking #1 straight out over the Fall Classic with Women 18-34 and Women 18-49. Despite the World Series competition, The Middle built its overall audience (+5%) for the 3rd straight week and increased 4% in Adults 18-49 to achieve best-since-premiere numbers.  In addition the ABC family comedy shot up to season highs in Teens 12-17 and Kids 2-11, posting the series’ top teen number since early January and its highest kids rating since in nearly 2 years  –  since 1/4/12 and 11/17/10, respectively.  At 8:30pm, ABC’s The Neighbors increased its dominance over its freshman comedy competition, beating NBC’s Guys with Kids by a best-yet 3.2 million viewers and by 43% in Adults 18-49.  Like its lead-in, The Neighbors grew its overall audience for the 3rd straight week (+8%) to a new time-period high, while also gaining 5% in Adults 18-49 to equal its top rating in the slot.  The ABC family comedy hit a series high for the 2nd straight week with Kids 2-11 and marked a new time-slot high with Teens 12-17.  Shooting to the top of its 9pm slot in viewers and young adults, ABC’s Modern Family outdelivered its nearest series competition (CBS’ Criminal Minds) by 1.0 million viewers and by 63% in Adults 18-49.  Modern Family increased it overall audience for the 2nd week running (+2%) and moved up 4% in Adults 18-49, earning its highest numbers since its season premiere on both counts. Retaining nearly all of its week-ago season opener in the 9:30pm half-hour in viewers (99%) and young adults (96%), ABC’s Suburgatory stood as the #2 non-sports show in Adults 18-49, while finishing as the top-rated non-sports show with Women 18-34 and as the #1 broadcast series with Teens 12-17.  During the 10 o’clock hour, ABC’s Nashville continued to stand as the #1 new drama over NBC’s Chicago Fire in Total Viewers and Adults 18-49.  In addition, Nashville beat out CBS’ veteran CSI for the 3rd consecutive week to rank as the #1 broadcast series with Adults 18-34 and Women 18-34.  ABC’s Nashville continues to be a huge gainer in DVR playback.  Based on Live + 3 Day data for last Wednesday’s second telecast (10/17/12), Nashville jumped over its Live + Same Day number by +2.6 million viewers (+38%) to draw 9.3 million on average and shot up 50% in Adults 18-49 (+1.0 rating) to deliver a 3.0 rating.  The new ABC drama held 100% retention week to week across all key Adult demos (AD18-34/AD18-49/AD25-54), while surging 10% in Men 18-34 against the World Series over the prior week.

Thursday: In the 8 o’clock hour opposite the 2012 World Series and CBS’ top-rated comedies (The Big Bang Theory/Two and a Half Men), ABC freshman Last Resort outdrew NBC’s comedies (30 Rock/Up All Night) by 3.3 million viewers.  One of the biggest gainers from DVR playback for any 8pm show this season, ABC’s Last Resort shoots up by 2.6 million viewers and by 48% (+1.0 rating) in Adults 18-49 from the next-day L+SD numbers to the final L+7 numbers. On average, Last Resort is improving its time period by strong double-digits margins in Total Viewers (+23%) and Adults 18-49 (+35%) over the same point last season with original drama programming.  More than doubling its lead-in among Adults 18-49 (+131%) at 9pm against the World Series, ABC’s Grey’s Anatomy ranked as the highest-rated series in the hour and as Thursday’s #1 drama for its 4th consecutive airing this season. The ABC drama dominated its hour across all key Women (W18-34/W18-49/W25-54).  Spiking in DVR Playback this season, Grey’s adds 3.4 million viewers and 1.6 Adult 18-49 rating points from its next-day numbers to its L+7 finals.  Season to date, Grey’s Anatomy is up over the same point last year in both viewers (+8%) and young adults (+6%).  Growing week to week, ABC’s Scandal continued to close the gap with CBS’ Elementary in the 10 o’clock hour (pacing within 2-tenths of a rating point in Adults 18-49), while running well ahead of NBC’s Rock Center with Brian Williams in Total Viewers (+65%) and Adults 18-49 (+82%).  Additionally, Scandal once again defeated Elementary to stand as the #1 scripted TV show in its slot in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).  A big beneficiary of DVR playback, on average this season the ABC 10 o’clock drama surges by 2.4 million viewers and by 45% in Adults 18-49 over its first-reported L+SD numbers to its Live + 7 Day results.  Up across the board, Scandal grew week to week in Adults 18-34 (+15%), Adults 18-49 (+5%) and Adults 25-54 (+4%).

Friday: Driven by Shark Tank, A Special Edition of 20/20 and 20/20 in its regular 10pm hour, ABC ran in a virtual tie for first place on Friday among the major nets in Adults 18-49 (tied in audience share). The Network surged over the year-ago Friday by 1.5 million viewers and by 36% in Adults 18-49. At 8pm, ABC’s Shark Tank dominated its hour in Adults 18-49, beating out NBC’s Mockingbird Lane by 20% and Fox’s season premiere of Kitchen Nightmares by 100% to lead the pack for the 7th consecutive week. Coming off last week’s series highs, ABC’s Shark Tank turned in its 2nd-biggest audience ever and tied its 2nd-highest Adult 18-49 number for a regular telecast. From 9-10pm, A Special Edition of 20/20: All Access Nashville with Katie Couric beat Fox’s Fringe by 44% in Adults 18-49. The ABC newsmagazine special improved its hour year to year by wide margins, up over the same night last year by 1.3 million viewers, by 18% in Adults 18-49 and by 20% in Adults 25-54. Building on its lead-in at 10pm, ABC’s 20/20 outdrew NBC’s Dateline by 1.4 million viewers and by 11% in the key Adult 25-54 news demo during the hour. Anchored by Elizabeth Vargas, 20/20 featured stories about people and animals with the “sixth sense.” 20/20 hit 6-week highs with Total Viewers, Adults 25-54 and Adults 18-49 – since 9/14/12. Continuing to pace well ahead of the same point last year, ABC’s 20/20 grew over its year-ago telecast by double-digit percentages in Total Viewers (+11%),  Adults 18-49 (+17%) and Adults 25-54 (+24%).

Saturday: With coverage of Saturday Night Football (Notre Dame vs. Oklahoma), ABC ranked #1 on Saturday night for the 2nd week running among Adults 18-49, tying Fox with Game 3 of the 2012 World Series. Hitting season highs on the night, ABC jumped up week to week by 69% in Total Viewers and by 47% among young adults, generating its strongest Saturday performance in 2 months – since 9/1/12. Airing from 8:07-11:44pm, ABC’s Saturday Night Football qualified as the night’s #1 program for the 2nd straight week in Adults 18-49, topping the World Series game by 4%. Surging over the game coverage the prior week by 79% in viewers and by 61% in Adults 18-49, Saturday Night Football attracted its largest audience in almost 1 year and scored a best-since-premiere number with young adults – since 11/19/11 and 9/1/12, respectively. For the 2nd week in a row, Saturday Night Football was up over coverage on the year-ago night in both Total Viewers (+2%) and Adults 18-49 (+4%).

Sunday: Opposite another Sunday of substantial sports competition from Fox 2012 World Series Game 4 and NBC’s Sunday Night Football (Denver Broncos-New Orleans Saints), as well as storm coverage of Hurricane Sandy, ABC held all of its delivery week to week and beat out CBS on the night by 21% in Adults 18-49.  Leaping over its lead-in by 162% in Adults 18-49 at 8pm and building from start to finish, ABC’s Once Upon a Time registered as Sunday’s top-rated scripted broadcast series for the 5th week in a row.  Once Upon a Time beat out its non-sports competition from 8-9pm, drawing a larger overall audience (+4%) than Amazing Race XXI and beating the CBS unscripted series by a resounding 36% in Adults 18-49.  The Disney-owned drama once again finished #1 straight out in its hour across all key Women (W18-34/W18-49/W25-54) and Teens 12-17.  In fact, it was the #1 TV program on Sunday with Women 18-34. Season to date in the L+7 ratings, Once Upon a Time jumps by 3.0 million viewers and by 1.3 Adult 18-49 rating points (+37%) over its initially-reported Live + Same Day ratings.  Building for the 2nd week in a row, ABC’s Once Upon a Time grew week to week in Adults 18-49 (+3%) and Adults 18-34 (+33%)  to equal best-since-season-premiere numbers – since 9/30/12. In the 9pm hour, ABC’s Revenge towered over CBS’ competing drama, The Good Wife, by 50% Adults 18-49.  The ABC sophomore drama also dominated the CBS veteran drama across all key Women demos (W18-34/W18-49/W25-54). Spiking in DVR playback, on average this season Revenge surges from its L+SD to L+7 numbers by 2.8 million viewers and by 1.2 Adult 18-49 rating points (+43%).  During the 10 o’clock hour, ABC freshman 666 Park Avenue defeated CBS’ veteran The Mentalist in Adults 18-34 (+9%), Men 18-34 (+14%) and Women 18-34 (+14%), while tying in Adult 18-49 audience share.   In fact, the new ABC drama stood as the #1 broadcast series in its time slot for the 5th week in a row with Women 18-34.  Placing among the biggest freshman series this season in DVR playback, on average 666 Park Avenue sees its Live + 7 Day Adult 18-49 rating jump by 50% (+0.9 rating) and adds on another 2.1 million viewers over its Live + Same Day numbers.