ABC touts multitude of DWTS watchers

0

ABCFeaturing DWTS and A Special Edition of 20/20 with a behind-the-scenes look at Dancing, ABC registered as Monday’s most-watched television network for the 6th week in a row, eclipsing original programming on NBC (The Voice/Smash) by 6.4 million viewers and Fox (Bones/House) by 8.3 million viewers.  Ranking #2 on the night in Adults 18-49, ABC defeated Fox’s original drama lineup by 23%.


The Net’s Monday was up for the 2nd week in a row among both viewers (+2%) and young adults (+4%). 

* Monday’s most-watched TV program, ABC’s Dancing with the Stars jumped to the top its 2-hour time slot for the 6th week running, besting runner-up NBC’s The Voice in head-to-head competition by 7.2 million viewers.  In addition, the wide-appealing dance competition ranked #1 in the slot with Adults 25-54, while earning second with young adults (AD18-34/AD18-49) and making ABC the #2 broadcaster in the slot with Teens 12-17.

For the 2nd week in a row among Adults 18-49, the Dancing scored its most competitive finish with The Voice, shrinking the gap to 19% (down from 22% the prior week).

Dancing was up week to week in Total Viewers (+4%) and Adults 18-49 (+3%), while spiking 29% in Adults 18-34 to achieve a best-since-premiere number – since 3/19/12.

* A Special Edition of 20/20 finished #1 during the 10 o’clock hour in Total Viewers and key Adults (AD18-49/AD25-54), helping ABC to hold the top spot for the 2nd week in a row.  In fact, the ABC newsmagazine stood as Monday’s 2nd-most-watched TV show overall, attracting a larger audience than NBC’s The Voice.  In the hour, 20/20 outdelivered NBC’s first-run Smash by 4.8 million viewers and by 24% in Adults 25-54. 

* In Total Viewers and key Adults (AD18-49/AD25-54), 20/20 qualifies as ABC’s top newsmagazine telecast in over 5 months – since 11/14/11.