ABC Tuesday; “V” finishes No. 2 in young adults


 In the 10pm Hour Opposite Original Dramas, “V” Finishes No. 2 in Young Adults And No. 1 Across All Key Men, Greatly Improving its Hour for ABC Year to YearGrowing its Tuesday Numbers Year to Year for the 2nd Straight Week, ABC is Up by 1.0 Million Viewers and by 38% in Adults 18-49 over the Year-Ago Night.

Improving its Earlier 8pm Time Period for ABC, Opposite “Idol” and “NCIS,”  “DWTS the Results Show” Tops NBC’s “Biggest Loser” by 5.5 Million Viewers. 

“Lost” is Tuesday’s No. 1 Scripted TV Show in Adults 18-49 for 10 Weeks Running .

Tuesday Night (8:00-11:00 p.m.)
With its lineup of “DWTS the Results Show,” “Lost” and “V,” ABC ranked No. 2 for the 2nd straight Tuesday to Fox’s 2-hour “Idol” among young Adults:  AD18-34 (2.5/8) and AD18-49 (2.9/8-tie).  

Improving its Tuesday results year to year for the 2nd week in a row, ABC’s numbers surged over the same night last year (4/7/09) by 1.0 million viewers (9.3 million vs. 8.3 million) and by 38% in Adults 18-49 (2.9/8 vs. 2.1/5).  

“DWTS the Results Show” (8:00-9:00 p.m.)
Improving its new earlier 8 o’clock time period year to year for ABC opposite Fox’s “American Idol” and CBS’ “NCIS,” ABC’s “DWTS the Results Show” outdrew NBC’s time-slot regular, “The Biggest Loser,” by 5.5 million viewers (12.3 million vs. 6.8 million).  Astronaut, scientist, inventor, best-selling author, advocate for man’s future in space, Buzz Aldrin was the second celebrity to be eliminated from the competition this season. 

The ABC dancing results show boosted the hour year to year for the Net by 7.9 million viewers (12.3 million vs. 4.4 million) and by 100% in Adults 18-49 (2.4/7 vs. 1.2/3) over the year-ago night with its annual telecast of “It’s the Easter Beagle, Charlie Brown.” 
“Lost” (9:00-10:00 p.m.)
Opposite stiff original competition at 9:00 p.m. on Fox (second hour of a 2-hour “American Idol”), CBS (“NCIS: LA”) and NBC (second hour of a 2-hour “The Biggest Loser”), ABC’s “Lost” built on its lead-in by 58% in Adults 18-49.   Beating out its non-“Idol” competition in the 9 o’clock hour among Adults 18-49, “Lost” (3.8/10) defeated CBS’ “NCIS: LA” by 31% (2.9/8) and NBC’s “The Biggest Loser” by 15% (3.3/8). 

“Lost” qualified as Tuesday’s No. 1 scripted TV show for the 10th consecutive week in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).
“V” (10:00-11:00 p.m.)
Opposite originals of CBS’ “The Good Wife” and NBC’s “Parenthood,” ABC’s “V” landed at No. 2 in the 10 o’clock hour among young Adults (AD18-34/AD18-49), while ranking No. 1 in its slot for the 2nd straight week across all key Men (M18-34/M18-49/M25-54).  “V” continued to deliver ABC’s strongest series numbers in the hour this season among Adults 18-49.   

“V” greatly improved the time period year to year for ABC over original drama programming on the year-ago night, jumping by 56% among Adults 18-49 (2.5/7 vs. 1.6/4 – “Cupid”). 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

(Source: ABC – Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 4/6/10.)