Up against NBC’s The Voice and CBS’ original Monday schedule, ABC’s combination of The Bachelor and Castle once again defeated Fox’s original drama lineup (House/Alcatraz) during prime in Total Viewers and Adults 18-49. In addition, ABC registered as the #2 net on the night with Women 18-34 for the 3rd week running.
* ABC was up over the prior week in viewers (+4%) and young adults (+4%).
Gaining young adult audience from its first to second hour opposite The Voice and CBS’ first-run comedy block, ABC’s The Bachelor outdelivered Fox’s dramas by double-digit percentages in direct competition from 8-10pm in Total Viewers (+25%) and Adults 18-49 (+19%). The ABC unscripted series took second in its time slot with its core audience of Women 18-34, outpacing CBS’ comedy block.
Building on its lead-in by 1.6 million viewers in the 10pm hour, ABC’s Castle widened its winning advantage over NBC’s Voice-fueled Smash to 49% in Total Viewers (up from a 10% advantage the prior week). In addition despite its decided lead-in advantage coming out of The Voice, Castle paced within 2-tenths of an Adult 18-49 rating point of tying Smash and defeated the NBC drama by 13% in Adults 25-54.
* Up week to week by 9% in viewers and by 5% in young adults, ABC’s Castle posted its best numbers in 3 weeks – since 1/23/12.
* The ABC drama increased its overall audience from the same night last year by 8%.
(Source: ABC)
