ABC Wednesday, No.1 in all 6 half-hours in AD18-49


ABC dominated its 2nd consecutive Wednesday among Adults 18-49, leading runner-up CBS with its broadcast of the People’s Choice Awards by 39%.  In addition, ABC beat out NBC’s original lineup on the night by 1.0 viewers and by 68% young adults, which included the time-period premiere of Whitney and the highly-promoted series debut of Are You There, Chelsea? 

ABC swept the evening, ranking #1 in all 6 half-hours with Adults 18-49.  In fact, the Net’s comedies placed as Wednesday’s Top 4 TV shows in the key young adult sales demo, with Modern Family, Happy Endings, The Middle and Suburgatory, respectively.

At 8pm, ABC’s The Middle won its half-hour over NBC’s time-period premiere of Whitney, leading its comedy competition by 3.5 million viewers and by 43% in Adults 18-49.

The Middle equaled an 11-week high among Adults 18-49, representing the series’ 3rd-highest-ever number. 

Like its lead-in, ABC’s Suburgatory took first place in its slot with young adults and defeated its NBC comedy competition at 8:30pm by wide margins.  ABC freshman Suburgatory outdelivered the high-profile series opener of NBC’s Are You There, Chelsea? by 41% in Total Viewers and by 26% in Adults 18-49.

Building its overall audience for its 2nd straight airing, Suburgatory generated its most-watched telecast since October – since 10/26/11.  In addition, the show matched its best Adult 18-49 number since early-November (since 11/2/11) and achieved a new series-high with Teens 12-17.

At 9pm, ABC’s Modern Family towered over its time-period competition to finish as Wednesday’s #1 TV show in Adults 18-49 for its 11th straight first-run telecast this season.  The ABC comedy also stood as the most-watched TV show overall on the evening.

Modern Family grew over its year-ago telecast by 11% in viewers and by 21% in young adults.
During the 9:30pm half-hour, ABC’s Happy Endings ran a strong #1 over first-run competition in Adults 18-49, outdelivering CBS’ People’s Choice Awards by 11%, Fox’s Mobbed by 107% and NBC’s Harry’s Law by 138%.

Building week to week, Happy Endings scored its highest ratings in 2 months among Adults 18-34 and key Men (M18-34/M18-49) – since 11/16/11.

From 10-11pm, ABC freshman drama Revenge ranked #1 in its hour among Adults 18-49, beating CBS’ People’s Choice Awards (+4%) and NBC’s Law & Order: SVU (+20%).  It was the show’s 2nd week in a row to finish as the top-rated entertainment program in the hour. 

Rising 6% over the prior week, ABC’s Revenge tallied an 8-week high among Adults 18-34 – since 11/16/11.

(source; ABC)