ABC Week 26: ‘LOST’ and ‘Desperate Housewives’ top scripted


ABC Delivers 2 of the Week’s Top 10 TV Series Among Adults 18-49.Growing Throughout its Telecast, ABC News’ Special “20/20 – Inside The Bachelor” Tops NBC’s Original Dramas by 2.4 Million Viewers and 35% in Adults 18-49. 

“20/20” Posts its Best Adult 18-49 Number on Any Night Since November. ABC’s “Castle” Delivers Series’ Second-Highest-Ever Repeat Numbers. While Beating NBC’s Original “Law & Order” Monday at 10pm in Key Women.

“Lost” is Tuesday’s No. 1 Scripted TV Show in Adults 18-49 for 7 Weeks Running. “FlashForward” Recap Special Boosts its Tuesday Slot for ABC in Key Adults and Men.

Repeat “Modern Family” is the No. 1 Scripted Show Against “Idol” on Wednesday. At 9pm, the Half-Hour’s Top Scripted Series in Adults 18-49 for 4 Weeks Running. Returning to ABC’s Schedule for the First Time in 3-1/2 Months, ABC’s. “FlashForward” Outdraws its Non-Sports Competition in its Regular Time Period. “FlashForward” Attracts ABC’s Biggest Audience in the Thursday 8-9pm Hour. Since January and its Highest Adult 18-49 Non-Sports Number Since December. An Encore “Private Practice” is Up From its Most Recent Repeat by 14% in Viewers. ABC Takes Second to an NCAA Basketball Tournament-Fueled CBS on Sunday. ABC’s “Thin Ice” Grows from Part 1 to Part 2 Among Viewers and Young Adults.

Sunday at 8pm, ABC’s “Home Edition” Ranks as the Second-Most-Watched TV Show. “Housewives” Stands as Sunday’s No. 1 Scripted TV Show for its 5th Straight Airing.
ABC’s Special Sunday Preview of “Jamie Oliver’s Food Revolution” Generates. Solid Sampling Ahead of its Friday Debut, Drawing More Than 6 Million Viewers.

WEEK No. 26:
During the week of March 15, 2010, ABC delivered 2 of TV’s Top 10 regular series telecasts among Adults 18-49, with “Lost” – No. 5 and “Desperate Housewives” – No. 10.  ABC’s “Desperate Housewives” finished the week as the No. 1 scripted TV show with Women 18-49.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


“20/20 – Inside the Bachelor: The Stories Behind the Rose” (8:00-10:00 p.m.)
ABC News’ “A Special Edition of 20/20 – Inside the Bachelor: The Stories Behind the Rose” drew 8.0 million viewers and a 2.3 rating, 7 share among Adults 18-49.  The ABC newsmagazine outperformed NBC’s original dramas (“Chuck”/”Trauma”) in the time period by 2.4 million viewers and 35% among young adults (5.6 million & 1.7/5 in Adults 18-49).  “20/20” saw its audience build throughout the course of its telecast, growing by 1.1 million viewers (7.6 million to 8.7 million) and by 30% in Adults 18-49 (2.0/6 to 2.6/7) from its first half-hour to its final half-hour.  “20/20” ranked No. 1 from 8:00-10:00 p.m. among Women 18-49 (3.5/9-tied).  

“20/20” matched its highest Adults 18-49 number on any night in over 4 months – since 11/6/09.  

“Castle” (10:00-11:00 p.m.)
In Total Viewers (6.6 million) and Adults 18-49 (1.7/5), ABC’s “Castle” achieved the series’ second-highest repeat numbers ever.  A replay telecast of the ABC drama beat an original telecast of NBC’s “Law & Order” among Women 18-49 (2.4/7 vs. 2.1/6) and Women 25-54 (3.0/8 vs. 2.9/8), ranking No. 1 in the hour in the latter Women demo. 

“Lost” (9:00-10:00 p.m.)
Against stiff all-original competition at 9:00 p.m. on Fox (second hour of a 2-hour “American Idol” – Top 6 Female and Male Performances), CBS (“NCIS: LA”) and NBC (second hour of a 2-hour “Biggest Loser”), ABC’s “Lost” jumped from its lead-in by 5.0 million viewers (8.9 million vs. 3.9 million) and by 200% in young adults (3.9/10 vs. 1.3/4) and grew its audience throughout its broadcast.   Despite CBS’ (original “NCIS”) and NBC’s (first hour of “Biggest Loser”) substantial lead-in advantages coming into the hour, ABC’s “Lost” dominated its non-“Idol” competition in the time slot among Adults 18-49 (3.9/10), topping “NCIS: LA” by 22% (3.2/8) and “Biggest Loser” by 22% (3.2/8). 

“Lost” qualified as Tuesday’s No. 1 scripted TV show for the 7th week in a row in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

One of TV’s biggest gainers through time-shifted viewing this season, ABC’s “Lost” is generating big increases over its first-reported numbers through DVR playback, picking up an average +2.2 million viewers (11.0 to 13.2 million) and an additional +1.1 Adult 18-49 rating points (+22% – 5.0 to 6.1) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

“FlashForward SP-3/16” (10:00-11:00 p.m.)
Against original dramas on CBS (“The Good Wife”) and NBC (“Parenthood”), the special “FlashForward What Did You See” boosted the hour for with key young Adults and Men over the season finale of “the forgotten” the previous week:  +9% in AD18-34 (1.2/4 vs. 1.1/4), +22% in M18-34 (1.1/4 vs. 0.9/3) and +8% in M18-49 (1.4/4 vs. 1.3/4).  The ABC series recap special was a lead-up to the 2-hour return of “FlashForward” this Thursday from 8:00-10:00 p.m. (on 3/18/10).


“The Middle” (8:30-9:00 p.m.)
A repeat telecast of ABC’s “The Middle” beat the season finale of CBS’ “Gary Unmarried” by 10% in Adults 18-34 (1.1/4 vs. 1.0/4), by 17% in Women 18-34 (1.4/5 vs. 1.2/4) and by 29% in Men 18-34 (0.9/3 vs. 0.7/3).

“Modern Family” (9:00-9:30 p.m.)
Posting is second best young adult performance in its time period for a replay airing, ABC’s “Modern Family” ranked as the No. 1 scripted program in its half-hour among Adults 18-49 (1.8/5).  In fact it was the ABC freshman comedy’s 4th week running as the No. 1 scripted series in its time slot in the key young Adult sales demo. 
“FlashForward” (8:00-10:01 p.m.)
Returning to ABC’s schedule for the first time in 3-1/2 months, opposite stiff competition from CBS’ NCAA Basketball Tournament and NBC’s original 2-hour comedy block, freshman “FlashForward” drew an average audience of 6.5 million viewers during its broadcast. 

The No. 1 non-sports program in its regular 8:00-9:00 p.m. time period with Total Viewers, “FlashForward” (6.5 million) topped its original competition in the hour, besting NBC’s comedies (“Community”/”Parks and Recreation”) by 35% (4.8 million).  The ABC rookie also defeated its regular competition in the opening hour of prime in Adults 25-54 (2.4/7) and key Women (W18-49/W25-54).
In its usual 8:00-9:00 p.m. time slot, “FlashForward” attracted ABC’s biggest overall audience (6.5 million) since January and its highest Adult 18-49 non-sports number (1.9/6) since December – since 1/21/10 and 12/3/09, respectively.

Despite facing the College Basketball Tournament, “FlashForward” held steady among Adults 18-49 from its first to second hour, building 5% in its final half-hour at 9:30 p.m. (1.9/6 to 2.0/6).  The drama also gained audience from its first to second hour among Adults 25-54 (+4%) and across all key Men: M18-34 (+7%), M18-49 (+7%) and M25-54 (+5%).

TV’s top freshman gainer this season with young adult viewers via DVR playback, “FlashForward” surges from its first-reported overnight numbers by 1.8 million viewers and by 9-tenths of an Adult 18-49 rating point (+31%), from the Live + Same Day ratings to the Live + 7 Day DVR finals. 

“Private Practice” (10:01-11:00 p.m.)
A rebroadcast of ABC’s “Private Practice” was up over its most-recent repeat airing (on 2/25/10) by 14% in Total Viewers (4.1 million vs. 3.6 million). 

Opposite CBS’ NCAA Basketball Tournament-boosted lineup with an approximate 50-minute overrun into prime, ABC earned the No. 2 position on Sunday night among Total Viewers (7.2 million), Adults 18-49 (2.1/6) and across each of the key Women demographics:  W18-34 (2.3/7), W18-49 (2.7/7) and W25-54 (3.3/8). 

“Thin Ice” (7:00-8:00 p.m.)
Part 2 of the ABC’s ice skating special, “Thin Ice,” was up over Friday’s Part 1 (8:00-9:00 p.m.) by 8% in Total Viewers (4.3 million vs. 4.0 million) and by 17% among Adults 18-49 (0.7/2 vs. 0.6/2). 

“Extreme Makeover: Home Edition” (8:00-9:00 p.m.)
ABC’s “Extreme Makeover:  Home Edition” (7.5 million) ranked as the second-most-watched show in the 8 o’clock hour to CBS’ NCAA Basketball Tournament-fueled “60 Minutes”/“Amazing Race XVI,” outdrawing Fox’s “The Simpsons”/”The Cleveland Show” by 2.0 million viewers (5.4 million) and NBC’s “Minute to Win It” by 2.4 million viewers (5.1 million).  “Home Edition” also bested NBC’s “Minute to Win It” in the hour by 11% in Adults 18-49 (2.0/5 vs. 1.8/5).
“Desperate Housewives” (9:00-10:01 p.m.)
Opposite competition in the 9 o’clock hour, including CBS’ “Amazing Race”/“Undercover Boss,” NBC’s “The Apprentice” and Fox’s “Family Guy”/”Sons of Tucson”, ABC’s “Desperate Housewives” took second to CBS with Total Viewers (10.8 million) and Adults 18-49 (3.5/8) and led its time slot across all key Women (W18-34/W18-49/W25-54).  Among Adults 18-49, “Housewives” (3.5/8) defeated Fox’s comedy block by 30% (2.7/7) and beat out NBC’s first hour of a 2-hour “Celebrity Apprentice” by an even wider margin this week of 46% (2.4/6).  “Housewives” stood as Sunday’s No. 1 scripted TV show for its 5th consecutive broadcast in viewers and young adults.

“Jamie Oliver’s Food Revolution – SP” (10:01-11:05 p.m.)
During the 10 o’clock hour opposite the second hour of NBC’s “Celebrity Apprentice” and CBS’ “Undercover Boss”/“Cold Case,” ABC’s special preview of “Jamie Oliver’s Food Revolution” (to generate sampling before its Friday debut) drew an average audience of 6.1 million viewers and finished No. 2 show in its slot with Women 18-34 (2.6/7).  Please Note: “Jamie Oliver’s Food Revolution” moves to its regular Friday 9:00-10:00 p.m. time period this coming Friday (3/26/10).

             No.1 FOX 3.2    No.1 CBS  10,820,000
             No.1 CBS 3.2    No.2 FOX   9,220,000
             No.3 NBC 1.9    No.3 NBC   6,060,000
             No.4 ABC 1.6    No.4 ABC   5,380,000
             No.5 CW  0.8    No.5 CW    1,800,000

(Source: information from ABC . –  The Nielsen Company (National Live+Same Day Program Ratings), week of 3/15/10, unless stated otherwise.)