ABC week 31: No. 2 for the Week in Adults 18-49


ABC is No. 2 for the Week in Adults 18-49, Airing 3 of the Top 10 TV Shows

Generating its Most-Watched Season Ever, “DWTS” is the Week’s No. 1 Show Overall, Finishing as TV’s Top Series in Viewers for the 3rd Time in 4 Weeks

ABC is Monday’s Most-Watched Net for the 5th Week in a Row And No. 1 on the Night for the 4th Time in 5 Weeks in Adults 18-49

Growing its Overall Audience Week to Week Despite its Shorter Duration, “DWTS” Wins its Slot in Viewers and Young Adults for the 5th Straight Week

Improving its Time Period for ABC Year to Year“Romantically Challenged” Series Debut Defeats Fox’s “24” at 9:30pm in Viewers and Young Adults

Building its Tuesday Results Year to Year for the 4th Straight Week, ABC Surges Over the Year-Ago Evening by 1.6 Million Viewers and by 47% in Adults 18-49

Attracting its Biggest Audience since its Premiere in the 10pm Hour, “V” Ranks No. 2 in Adults 18-49, Improving its Slot by 47% for ABC Year to Year

 “The Middle” Replay Tops CBS’ Finale of “Accidentally On Purpose” in Adults 18-49

A Repeat “Modern Family” is the No. 1 Scripted TV Show in its Slot for the 8th Time in 9 Telecasts in Adults 18-49, Marking its Best-Ever Replay Against “Idol”

“FlashForward” Jumps by Double-Digit Percentages Week to Week, Drawing the ABC Freshman Series’ Biggest Overall Audience in 4 Weeks

A Special 9pm “Private Practice” Outdraws Established Series on NBC and Fox, While Winning the Highly-Competitive Thursday Time Slot in Women 18-49

Jumping Over its Lead-in, ABC’s “Jamie Oliver’s Food Revolution” Places a Strong No. 2 in its Hour in Adults 18-49 and is No. 1 in Women 18-49 on 4 of 5 Telecasts

ABC Wins Sunday in Adults 18-49, Leading NBC and Fox by 5% and CBS by 28%

ABC’s “AFV” Ranks No. 1 at 7pm in Adults 18-49 for the 2nd Straight Week, Qualifying as the Top Rated TV Series in the Hour for 8 Consecutive Weeks

Sunday’s No. 1 TV Show in Adults 18-49 for the 2nd Week in a Row, ABC’s “Housewives” Wins its Hour and Draws its Biggest Overall Audience in 6 Weeks 
ABC’s “Brothers & Sisters” Garners its Strongest 1-Hour Episode in 6 Weeks

WEEK No. 31:
During the week of April 19, 2010, ABC took second place among young Adults: Adults 18-49 (2.0/6) and Adults 18-34 (1.6/5).

Rankings:  The Net claimed 3 of the week’s Top 10 TV programs in Adults 18-49:  “Dancing with the Stars” – No. 4, “Lost” – No. 8 and “Desperate Housewives” – No. 10.  The Net placed 2 of the Top 5 most-watched programs overall, including No. 1 as “DWTS” finished as TV’s top series for the 3rd time in 4 weeks:  “Dancing with the Stars” – No. 1 and “DWTS the Results Show” – No. 5.  In fact, “DWTS” outdrew “American Idol-TUE” (+1.4 million) and “American Idol-WED” (+2.3 million) by its biggest margins yet.  “Dancing” became the first TV series since the 2004-05 TV Season to top both editions of “Idol” on 3 or more weekly occasions.  The ABC dance performance show is delivering its most-watched season ever.

 A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

With “Dancing with the Stars,” the debut of “Romantically Challenged” and “Castle,” ABC qualified as Monday’s most-watched TV network for the 5th consecutive week (15.9 million) and placed No. 1 on the night for the 4th time in 5 weeks among Adults 18-49 (3.8/11).  ABC topped its nearest competition on the evening by 5.6 million viewers (CBS = 10.3 million) and by 12% in young adults (CBS and Fox = 3.4/10).  

ABC’s Monday results increased year to year by 1.1 million viewers and by 9% in Adults 18-49 (14.8 million and 3.5/9 on 4/20/09).

“Dancing with the Stars” (8:00-9:32 p.m.)
Becoming a half-hour shorter in duration this week, ABC’s “Dancing with the Stars” won its time period for the 5th week running in both Total Viewers (21.1 million) and Adults 18-49 (4.8/13).  “DWTS” led its time period by wide margins, outdelivering second-place Fox with originals of “House” and “24” by 10.9 million viewers and by 30% in Adults 18-49 (Fox = 10.2 million and 3.7/10).  “DWTS” registered as Monday’s most-watched television series for the 5th week running. 

Despite its shorter duration this week, “DWTS” grew its overall audience from the prior week (21.1 million vs. 20.6 million).

“Romantically Challenged” (9:32-10:00 p.m.)
ABC’s series premiere of “Romantically Challenged” finished a solid second in the 9:30 p.m. half-hour in Total Viewers (10.7 million) and Adults 18-49 (2.9/8) against CBS’ veteran comedy “The Big Bang Theory,” beating the final half-hour of Fox’s “24” by 1.6 million viewers and by 4% in Adults 18-49 (24 = 9.1 million and 2.8/7).  The ABC sitcom debut improved the Net’s time period performance over the same night last year with original comedy programming by 9% in Total Viewers and by 21% in Adults 18-49 (9.9 million and 2.4/6 with “Surviving Suburbia” on 4/20/09).

“Castle” (10:00-11:00 p.m.)
ABC’s “Castle” earned a strong second place to CBS’ “CSI: Miami” in Monday’s 10 o’clock hour among Total Viewers (10.4 million) and Adults 18-49 (2.6/8).  The ABC sophomore drama surged over its performance on the same night last year, jumping by 2.2 million viewers and by 24% in Adults 18-49 year to year (8.2 million and 2.1/6 on 4/20/09).

ABC’s Tuesday lineup of “DWTS the Results Show,” “Lost” and “V,” continued to deliver impressive year-to-year returns, as the Net was up over the same night last year for the 4th week in a row.   ABC’s numbers surged over the same Tuesday a year ago (4/21/09), also a night of all-original programming, by 1.6 million viewers (9.7 million vs. 8.1 million) and by 47% in Adults 18-49 (2.8/8 vs. 1.9/5).  
“DWTS the Results Show” (8:00-9:00 p.m.)
Continuing to improve its new earlier 8:00 p.m. time period year to year for ABC against Fox’s “American Idol,” ABC’s “DWTS the Results Show” finished as the second-most-watched program in its hour (13.6 million), outdrawing NBC’s Biggest Loser by 6.2 million viewers (7.4 million) and CBS’ “NCIS” encore by 3.6 million viewers (10.0 million).  Star of “Jon and Kate Plus 8,” Kate Gosselin was the 4th celebrity eliminated from the dance competition this season. 
“Lost” (9:00-10:02 p.m.)
Opposite stiff original demographic competition at 9:00 p.m. on Fox (“Idol”-fueled “Glee”) and NBC (second hour of a 2-hour “Biggest Loser”), ABC’s “Lost” surged from its lead-in by 54% in Adults 18-49 (3.7/10).  “Lost” finished No. 2 in the hour to “Glee” with Adults 18-34 and Adults 25-54 (tie).  In Adults 18-34, “Lost” topped the second hour of NBC’s “Biggest Loser” by 18% (3.3/9 vs. 2.8/8). 

“Lost” improved the time period year to year for ABC by 16% in Adults 18-49 (3.7/10 vs. 3.2/8).  
“V-TUE” (10:02-11:00 p.m.)
ABC’s “V” finished No. 2 in the 10 o’clock hour among young Adults (AD18-34/AD18-49), while ranking No. 1 against its NBC (“Parenthood”) and CBS (“The Good Wife”) drama competition for the 4th consecutive week across all key Men (M18-34/M18-49/M25-54).  “V” continued to greatly improve the time period year to year for ABC, over original drama programming on the year-ago night, boosting the 10:00 p.m. hour by 47% in Adults 18-49 (2.2/6 vs. 1.5/4). 

“V” was up week to week in Total Viewers (5.8 million vs. 5.6 million) and held even among Adults 18-49, drawing its largest overall audience since its premiere in the time period in March.

“The Middle” (8:30-9:00 p.m.)
Building on its Adult 18-49 lead-in by 14% at 8:30 p.m. against the second half-hour of an expanded 2-hour “Idol,” ABC’s repeat “The Middle” (1.6/5) defeated the freshman season-finale episode of CBS’ “Accidentally On Purpose” by 7% (1.5/4) and NBC’s original “Mercy” by 33% (1.2/3). In addition, ABC’s repeat freshman comedy beat the season closer of “Accidentally On Purpose” in Adults 18-34, Men 18-34, Women 18-34 and Women 18-49.

“Modern Family” (9:00-9:30 p.m.)
Jumping 38% from its lead-in against the third half-hour of “Idol,” ABC’s repeat “Modern Family” finished as top-rated scripted show at 9:00 p.m. among Adults 18-49 (2.2/6), beating CBS’ replay “Criminal Minds” by 29% (1.7/5) and NBC’s “Law & Order: SVU” replay by 69% (1.3/4). “Modern Family” has registered as the No. 1 scripted show in its time period on 8 of its last 9 telecasts (repeats and originals).

Among Adults 18-49, “Modern Family” posted its highest-rated repeat performance in the slot since the beginning of December (since 12/2/09), its 2nd-highest-ever replay in the half hour. In fact, it was the ABC freshman comedy’s best-ever repeat number when airing head-to-head against “Idol”.

Posting week-to-week gains in each hour of the evening with “FlashForward,” a special 9 o’clock airing of “Private Practice” followed by a special repeat of “Grey’s,” ABC marked its best Thursday since the beginning of April with viewers (5.8 million) and young adults (1.7/5) – since 4/1/10. 

“FlashForward” (8:00-9:00 p.m.)
Growing by double-digit percentages week to week among Total Viewers (+10% – 5.5 million vs. 5.0 million) and Adults 18-49 (+14% – 1.6/5 vs. 1.4/5), ABC’s “FlashForward” drew its biggest overall audience in 4 weeks – since 3/25/10.

“Private Practice SP-4/22” (9:00-10:00 p.m.)
Surging from its lead-in among viewers (+2.0 million – 7.5 million vs. 5.5 million) and Adults 18-49 (+44% – 2.3/6 vs. 1.6/5) against all original veteran time-slot competition on CBS (“CSI”), NBC (“The Office”/”30 Rock”) and Fox (“Fringe”), a special 9 o’clock airing of “Private Practice” drew more viewers than NBC and Fox in the hour and ranked No. 1 in the highly-competitive slot among Women 18-49 (3.6/10).  In addition, “Private Practice” beat out its time-period established sophomore drama competition in the slot in Adults 18-49, outdelivering Fox’s “Fringe” by 10% (2.3/6 vs. 2.1/6). 
“Grey’s Anatomy SP-4/22” (10:00-11:00 p.m.)
A special repeat airing of “Grey’s Anatomy” in the 10:00pm hour,  against originals of CBS’ “The Mentalist” and NBC’s “Marriage Ref,”  boosted ABC in the hour week to week by +19% in Total Viewers (4.4 million vs. 3.7 million) and by +18% in Adults 18-49 (1.3/4 vs. 1.1/3).  In fact the replay “Grey’s” drew more viewers than NBC’s first-run “Marriage Ref.”

ABC took second place against its broadcast rivals on Friday with Adults 18-49 (1.2/4), outdelivering CBS by 20% (1.0/4) and Fox by 33% (0.9/3).  

“Jamie Oliver’s Food Revolution” (9:00-10:00 p.m.): 
Continuing to surge from lead-in at 9pm among Total Viewers (+25%) and Adults 18-49 (+30%), the season finale of ABC freshman “Jamie Oliver’s Food Revolution” finished in a virtual-tie for No. 1 in the 9 o’clock hour among Adults 18-49, pacing within one-tenth of a rating point of first place NBC’s “Dateline” (1.3/4 vs. 1.4/5).  In addition, “Food Revolution” defeated its regular competition in the time period for the 4th time in 5 weeks among Women 18-49 (1.7/6).

“20/20” (10:00-11:00 p.m.):
ABC News’ “20/20” earned second place in the 10 o’clock hour among Adults 18-49 (1.2/4).  “20/20” featured a segment by Chris Cuomo on a woman’s false allegation that changed the lives of two people forever and a segment by Ashleigh Banfield on a woman that was almost killed by a shotgun blast when she was accidentally shot at point-blank range.

ABC won Sunday night among Adults 18-49 (2.3/6), beating Fox and NBC by 5% each (tied at 2.2/6) and CBS by 28% (1.8/5). 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)
ABC’s “America’s Funniest Home Videos” finished No. 1 in the 7 o’clock hour for the 2nd week in a  row among Adults 18-49 (1.7/6), standing as the top-rated series in its time slot for 8 weeks running.

“Extreme Makeover: Home Edition” (8:00-9:00 p.m.)
ABC’s repeat of “Extreme Makeover:  Home Edition” was the second-most-watched TV show to CBS’ original “Amazing Race” from 8:00-9:00 p.m., outdrawing NBC’s original “Minute To Win It” by 1.2 million viewers in the hour (6.9 million vs. 5.7 million).
“Home Edition” turned in its most-watched repeat broadcast in over 1 year – since 4/19/09.

“Desperate Housewives” (9:00-10:01 p.m.)
Generating its biggest overall audience in 6 weeks (since 3/14/10), ABC’s “Desperate Housewives” built sharply on its repeat lead-in to win the 9 o’clock hour in Total Viewers (11.3 million) and Adults 18-49 (3.4/9).  “Housewives” beat its nearest competition in the hour by 3.9 million viewers (NBC’s “Celebrity Apprentice” = 7.4 million) and by 17% in Adults 18-49 (Fox’s “Family Guy”/“American Dad” = 2.9/7).  The ABC veteran drama stood as Sunday’s No. 1 TV show in Adults 18-49 for the 2nd consecutive week.  

“Housewives” tallied its 7th consecutive original airing as Sunday’s No. 1 scripted TV show in viewers and young adults.

“Brothers & Sisters” (10:01-11:00 p.m.)
The most-watched television show in the 10 o’clock hour (tie), ABC’s “Brothers & Sisters” posted its strongest results for a 1-hour telecast in 6 weeks with viewers (8.4 million) and young adults (2.3/6) – since 3/14/10. 

             No.1 FOX 3.2    No.1 FOX   9,230,000
             No.2 ABC 2.0    No.2 CBS   8,370,000
             No.3 CBS 1.9    No.3 ABC   7,370,000
             No.3 NBC 1.9    No.4 NBC   5,710,000
             No.5 CW  0.8    No.5 CW    1,650,000

(Source ABC -: The Nielsen Company (National Live+Same Day Program Ratings), week of 4/19/10, unless stated otherwise.)