ABC Wins the May 10 Sweep Among Women 18-49. ABC Delivers 2 of the Top-3 Ranking Daytime Programs During May 10 Sweep with Target Women 18-49. “General Hospital” is the Only Daytime Drama to Post Growth Over the May 09 Sweep in Total Viewers. “General Hospital” Ranks No. 1 in Women 18-34 for the Sweep.
ABC Daytime – May 2010 Sweep (4/29/10-5/26/10). ABC ranked as Daytime’s No. 1 network for the May 10 Sweep among Women 18-49 (1.2 rating/788,000 – tie).
In Women 18-49, ABC claimed 2 of the Top 3 Daytime programs in the May 10 Sweep: “General Hospital” (#2 – 1.4 rating/929,000) and “The View” (#3T – 1.2 rating/816,000).
“General Hospital” was the only daytime drama to post growth over the May 09 sweep in Total Viewers (2.72 million vs. 2.68 million).
In Women 18-34, “General Hospital” was No. 1 (#1T – 1.0 rating/327,000) for the May 10 sweep.
Daytime Lineup ratings averages – May 2010:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.52 million No. 1T ABC 1.2/788,000
No. 2 ABC 2.78 million No. 1T NBC 1.2/760,000
No. 3 NBC 2.67 million No. 3 CBS 1.1/708,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating) – May 2010:
Program Net Rtg/000s
The Young & the Restless CBS 1.8/1.21 million
General Hospital ABC 1.4/929,000
The View ABC 1.2/816,000
Days of Our Lives NBC 1.2/760,000
One Life to Live ABC 1.1/746,000
(Source: ABC – NTI, Live+7 blended with Live+SD where available, May 10: 4/29/10-5/26/10. All ranks based on rating unless otherwise noted. Ties are based on rating. “Price is Right” based on 11:00 a.m.-12:00 p.m. average)