ABC Wins Sunday adults 18-49; ‘Desperate Housewives’ No. 1


Sunday’s No. 1 TV Show in Adults 18-49 for the 2nd Week in a Row, ABC’s “Housewives” Wins its Hour and Draws its Biggest Overall Audience in 6 Weeks.  
ABC’s “Brothers & Sisters” Marks its Strongest 1-Hour Results in 6 Weeks. ABC Wins Sunday in Adults 18-49, Leading NBC and Fox by 5% and CBS by 28%. ABC’s “AFV” Ranks No. 1 at 7pm in Adults 18-49 for the 2nd Straight Week, Qualifying as the Top-Rated TV Series in the Hour for 8 Consecutive Weeks. ABC’s “Home Edition” Marks its Most-Watched Repeat Telecast in Over 1 Year.

Sunday Night (7:00-11:00 p.m.)
ABC won Sunday night among Adults 18-49 (2.3/6), beating Fox and NBC by 5% each (tied at 2.2/6) and CBS by 28% (1.8/5). 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)
ABC’s “America’s Funniest Home Videos” finished No. 1 in the 7 o’clock hour for the 2nd week in a  row among Adults 18-49 (1.7/6), standing as the top-rated series in its time slot for 8 weeks running.

“Extreme Makeover: Home Edition” (8:00-9:00 p.m.)
ABC’s repeat of “Extreme Makeover:  Home Edition” was the second-most-watched TV show to CBS’ original “Amazing Race” from 8:00-9:00 p.m., outdrawing NBC’s original “Minute To Win It” by 1.3 million viewers in the hour (6.9 million vs. 5.6 million).
“Home Edition” turned in its most-watched repeat broadcast in over 1 year – since 4/19/09.

“Desperate Housewives” (9:00-10:00 p.m.)
Generating its biggest overall audience in 6 weeks (since 3/14/10), ABC’s “Desperate Housewives” built sharply on its repeat lead-in to win the 9 o’clock hour in Total Viewers (11.1 million) and Adults 18-49 (3.3/8).  “Housewives” beat its nearest competition in the hour by 3.8 million viewers (NBC’s “Celebrity Apprentice” = 7.3 million) and by 14% in Adults 18-49 (Fox’s “Family Guy”/“American Dad” = 2.9/7).  The ABC veteran drama stood as Sunday’s No. 1 TV show in Adults 18-49 for the 2nd consecutive week.  

“Housewives” tallied its 7th consecutive original airing as Sunday’s No. 1 scripted TV show in viewers and young adults.

“Brothers & Sisters” (10:00-11:00 p.m.)
The most-watched television show in the 10 o’clock hour, ABC’s “Brothers & Sisters” posted its strongest results for a 1-hour telecast in 6 weeks with viewers (8.4 million) and young adults (2.4/6) – since 3/14/10. 
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009.  More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

(Source: ABC – Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 4/25/10.)