Featuring the season finale of The Bachelorette and the After the Final Rose special, ABC overshadowed Sunday night, beating out its nearest competition (CBS) by 52% in Total Viewers and by 117% in Adults 18-49 (#1 in all 8 half hours of prime). It was ABC’s 3rd straight Sunday to lead in the key young adult sales demo. ABC’s The Bachelorette and The Bachelorette: After the Final Rose special stood as Sunday’s Top 2 TV programs with viewers and young adults.
Hitting summer highs in viewers and young adults, ABC’s encore America’s Funniest Home Videos won the 7 o’clock hour for the 2nd week in a row with Adults 18-49.
Jumping over its lead-in at 8pm and gaining audience throughout its more than 2-hour broadcast, The Bachelorette season closer dominated its time period with season highs, soaring over its most-recent telecast last Monday by 1.4 million viewers and by 36% in Adults 18-49. Head to head from 8-10pm, ABC’s The Bachelorette nearly tripled Fox’s Teen Choice 2012 in Total Viewers (+187%) and Adults 18-49 (+172%). The Bachelorette was up over its year-ago finale (on 8/1/11) by 7% in Adults 18-49. In viewers and young adults, The Bachelorette generated ABC’s biggest summertime (Memorial Day-Labor Day) entertainment numbers in the time period in almost 6 years – since 8/27/06.
Towering over the 10 o’clock hour, ABC’s The Bachelorette: After the Final Rose outdelivered its combined CBS and NBC competition by 2.0 million viewers and by 88% with young adults. The Bachelorette: After the Final Rose finished as Sunday’s # 1 TV show with viewers and young adults. The special grew year to year by double digits in Adults 18-49 (+14%).