ABC Zero Hour had good Thursday


Up against Idol and CBS’ top-rated comedies (The Big Bang Theory/Two and a Half Men), ABC’s Zero Hour drew 2.2 million more viewers than NBC’s comedies (Community/Parks and Recreation).  Zero Hour held 100% of its week-ago series debut numbers in both Adults 18-34 and Men 18-34.

Shooting up from its lead-in at 9pm (+173%) against the second hour of Idol, ABC’s Grey’s Anatomy moved up to rank as the top scripted show in its slot among Adults 18-49 and as Thursday’s #1 drama.  During the 9 o’clock hour, Grey’s outdelivered CBS’ Person of Interest by 3% and NBC’s comedies by 150% (Parks and Recreation/1600 Penn). Although facing Idol in the hour this week, Grey’s was up by 7% in Adults 18-49 over the prior week.

ABC’s Scandal led the 10pm hour in Adults 18-49 by 17% over CBS’ Elementary to finish as the #1 series in its slot for its 9th telecast in a row. In its last eight original broadcasts, Scandal has earned the series’ 8 highest-rated airings in Adults 18-49 and 7 of its most-watched overall.  Consistently one of the most active shows on Twitter each Thursday, Scandal has generated 2.287 million tweets this season.  Spiking 13% week to week, the hit ABC drama captured its 3rd-highest number of tweets for any airing this season.  For its 6th straight telecast, the sophomore drama improved its hour year to year in Total Viewers (+21%) and Adults 18-49 (+29%).