The R&B recording artist will originate from flagship station WRKS in New York, weekdays from 7 p.m. – Midnight ET. The feature-rich show will offer integrated marketing opportunities for advertisers across media platforms on-air, online and mobile. It will also include interviews with entertainers from the worlds of music and film, discussions on love and relationships and McKnight’s selection of ballads from today’s top musicians.
The new program will have five hours of must-hear features available for sponsorship. The show will kick off with “The Wind Down” featuring relaxing music and light conversation to ease away from the day’s bustle. Next up is “The Music Lounge” where McKnight will interview various music and film stars highlighted with live, in-studio performances. “Where Do We Go From Here” offers candid discussion on love and relationships mixed with music and listener call-ins and is followed by “The Back Seat” – the most music-intensive portion of the show. The program closes with “Last Dance” as McKnight plays some special dedications and sings a goodnight lullaby to his audience.
McKnight, who has already earned his broadcasting stripes with a countdown show on Black Entertainment Television’s BET J and a morning radio program in Los Angeles, has collaborated with ABC Radio Networks the past two years on The Brian McKnight Celebrity Christmas Special.