ABC's 2-hour 'Extreme Makeover' does best it can against football


Surging Week to Week, ABC is Sunday’s No. 1 Non-Sports Net in Adults 18-49.

Hitting a Season-High, ABC’s “AFV” Dominates its Regular Competition at 7pm.

Sunday’s Top-Rated Regular Show in Adults 18-49, ABC’s “Home Edition” Builds Steadily Against the Pro Bowl and Tops its Non-Sports Competition by Wide Margins.

ABC’s “Home Edition” Marks Season-Highs Among Young Adults and, with Guest Volunteers Emma Roberts and Justin Bieber, Hits 2-Year Highs with Teens and Kids.

Sunday Night (7:00-11:00 p.m.)
Up against Fox’s coverage of the NFL Pro Bowl on the evening, ABC ran as Sunday’s No. 1 non-sports network in Adults 18-49 (2.1/6), beating third-place CBS by 11% (1.9/5) and fourth-place NBC by 62% (1.3/4).

ABC’s numbers rose sharply week to week in Total Viewers (+2.3 million – 7.5 million vs. 5.2 million) and Adults 18-49 (+62% – 2.1/6 vs. 1.3/3), while it posted its highest Sunday numbers since November with Teens 12-17 and Kids 2-11 – since 11/21/10.

“America’s Funniest Home Videos” (7:00-8:00 p.m.)
During the 7 o’clock hour, ABC’s “America’s Funniest Home Videos” beat out its regular competition by wide margins in Adults 18-49 (2.2/6), topping CBS’ “60 Minutes” by 57% (1.4/4) and NBC’s “Dateline” by 69% (1.3/4).

“AFV” drew its 2nd-largest audience (8.5 million) this season and equaled a season high with Adults 18-49.

“Extreme Makeover: Home Edition” (8:00-10:00 p.m.)
Building audience against the NFL game during each half-hour from 8:00-10:00 p.m. and hitting a season high, ABC’s 2-hour “Extreme Makeover: Home Edition” paced well ahead of its non-sports competition among young adults (2.7/7), beating CBS in the time period by 35% (2.0/5) and NBC by 125% (1.2/3).  In fact, ABC’s “Home Edition” registered as Sunday’s No. 1 regular program in the key young adult sales demo.   The ABC unscripted series won its time period over the NFL game among key Women (W18-49/W25-54) and Kids 2-11.

ABC’s “Home Edition” posted its highest numbers this season among Adults 18-49 (tie) and Adults 18-34.   Featuring Emma Roberts and Justin Bieber as guest volunteers, “Extreme Makeover: Home Edition” tallied its highest Teen 12-17 and Kids 2-11 numbers in 2 years – since 1/25/09 and 1/11/09, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
(Source: ABC – The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/30/11)