Boosting ABC to #1 on the evening in Adults 18-49 (hitting a season-high), ABC News’ 20/20, featuring an exclusive interview with music superstar Rihanna by Diane Sawyer, revealing publicly for the first time what happened last February with singer and ex-boyfriend Chris Brown, jumped from its lead-in (+3.4 million viewers/+108% in AD18-49) to win its time period in Total Viewers (8.2 million) and Adults 18-49 (2.7/9)…2nd week in a row with young adults.
20/20 stood as Friday’s #1 TV show across each of the key Adult demos: AD18-34 (2.3/9), AD18-49 (2.7/9) and AD25-54 (3.1/9).
Posting its 2nd week of growth, ABC’s 20/20 drew its biggest audience since in over 7 months and its highest Adult 18-49 and Adult 25-54 numbers in nearly 9 months – since 3/27/09 and 2/13/09, respectively. The ABC newsmagazine posted its highest Adult 18-34 number in almost 3 years – since 12/1/06.
(source: ABC network)