ABC grew its overall Monday audience year to year for the 4th straight week, topping the same night last year with an all-original schedule by 4% (8/30/10).
ABC’s Bachelor Pad topped all 4 of its half-hours, to win its 8-10pm time period by a margin of 1.3 million viewers over its nearest competition (NBC).
In fact, the ABC unscripted series finished as Monday’s most-watched TV show.
ABC’s Bachelor Pad increased its numbers week to week in both viewers (+5%) and young adults (+5%).
Bachelor Pad built its overall audience year to year for the 4th week in a row, rising 3% over the year-ago evening
Up week to week in the 10 o’clock hour, ABC’s Castle attracted its 2nd-largest audience this summer and equaled a summer high with Adults 18-49.
For the 3rd week running, the repeat ABC drama grew its hour year to year among Total Viewers (+8%), outdrawing original programming on the year-ago evening (Dating in the Dark).
Featuring Bachelor Pad with the announcement of the cast for Season 13 of Dancing with the Stars and a repeat Castle, ABC gained 4% week to week to stand as the most-watched TV network on Monday night.