Featuring Bachelor Pad and a repeat Castle, ABC outdrew its network rivals by double-digit percentages on Labor Day among Total Viewers, leading Fox by 18%, CBS by 18% and NBC 43%.
ABC built its overall Monday audience year over year for the 5th consecutive week, outperforming the year-ago Labor Day with an all-original schedule by 10%.
Monday’s most-watched TV show, ABC’s Bachelor Pad topped its 8-10pm time period by a solid margin, pulling in 31% more viewers than Fox. In fact the ABC unscripted series ranked #1 in its slot for the 2nd week in a row with Total Viewers and key Women (W18-49/W25-54).
Bachelor Pad built its overall audience year to year for the 5th week in a row, gaining 4% over its performance on the same night last year.
Building week to week in the 10 o’clock hour among Total Viewers (+8%) and Adults 18-49 (+13%), ABC’s encore Castle equaled its highest young adult rating since its season finale in May.
For the 4th time in as many telecasts, ABC’s repeat Castle substantially improved its hour year to year among Total Viewers (+43%), outdrawing original programming on the year-ago evening (Dating in the Dark).