ABC's 'Dancing With The Stars' No. 1 in 9pm hour Tuesday


ABC is the 2nd-Most-Watched Net on Tuesday, Well Ahead of Fox and NBC.  “No Ordinary Family” Outdraws “The Biggest Loser” for its 8th Straight Telecast

For the 3rd Week in a Row, “DWTS: The Results” is No. 1 in its Slot with Viewers and Young Adults, Drawing its Biggest Overall Audience in 7 Weeks.

“Detroit 1-8-7” Beats NBC’s “Parenthood” in Total Viewers and Adults 25-54, And Continues to Draw More Viewers to its Time Period Year to Year for ABC.

Tuesday Night (8:00-11:00 p.m.)
ABC (10.8 million) qualified as the 2nd-most-watched network overall on Tuesday to CBS, topping Fox by 2.5 million viewers (8.3 million) and NBC by 4.6 million viewers (6.2 million). 

“No Ordinary Family” (8:00-9:00 p.m.)
For the 8th straight telecast this season, ABC freshman “No Ordinary Family” attracted a larger overall audience than NBC’s veteran “The Biggest Loser” (6.7 million vs. 6.6 million).  Opposite stiff competition in Tuesday’s 8:00 p.m. hour, including Fox’s original “Glee” and CBS’ top-rated “NCIS,” “No Ordinary Family” gained viewers (6.6 million to 6.7 million) and young adults (1.6/5 to 1.7/5) throughout its broadcast. 

“Dancing with the Stars the Results Show” (9:00-10:00 p.m.)
Ranking No. 1 in the 9 o’clock hour for the 3rd straight Tuesday in Total Viewers (17.2 million) and Adults 18-49 (3.3/9-tie), ABC’s “Dancing with the Stars: The Results” generated its most-watched telecast in 7 weeks – since 9/28/10.  Singer and actress Brandy was the ninth celebrity to be eliminated from the ABC dance competition this season. 

Rising over its year-ago telecast in viewers and young adults (16.0 million and 3.2/9 on 11/17/10), “DWTS: The Results” grew its overall audience year to year for its 9th consecutive airing this season.

“Detroit 1-8-7” (10:00-11:00 p.m.)
Building week to week, ABC’s freshman “Detroit 1-8-7” registered as the 2nd-most-watched TV show in the 10 o’clock hour, bettering NBC’s sophomore “Parenthood” for the 8th consecutive telecast this season (+3.6 million viewer advantage – 8.4 million vs. 4.8 million).  The ABC drama also topped its NBC drama competition with Adults 25-54 (2.5/7 vs. 2.2/6) for the 7th time in 8 telecasts this season, including each of the past 4 matchups. 

“Detroit 1-8-7” continued to draw more viewers to Tuesday’s 10 o’clock hour than on the same night last year, and on average has improved the slot for ABC by 6% over the same point last season (9.2 million vs. 8.7 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

(source: ABC)