ABC’s ‘Desperate Housewives’ #1 scripted Sunday program


Opposite the Winter Olympics Closing Ceremony, ABC 20-Year Veteran “America’s Funniest Home Videos” Posts its 2nd Straight Week of Gains

“Home Edition” Marks its Strongest Repeat Numbers Since Last April

Sunday’s No. 1 Scripted Program with Total Viewers and Adults 18-49, “Housewives” Wins its Hour and Grows Week to Week in Women 18-34
Gaining Week to Week, “Brothers & Sisters” is the No. 1 Scripted Program At 10pm with Young Adults and Hits its Best Adult 18-34 Number in 7 Weeks

“America’s Funniest Home Videos” (7:00-8:00 p.m.)
Growing week to week against the Winter Olympics Closing Ceremony, ABC’s “America’s Funniest Home Videos” posted its 2nd consecutive week of gains with Total Viewers (7.9 million vs. 7.6 million) and Adults 18-49 (2.2/6 vs. 2.1/6).  The 20-year ABC veteran video clip show stood as the
No. 1 non-sports program during the 7 o’clock hour among Adults 18-49 for the 2nd straight week, beating runner-up CBS’ “60 Minutes” by 29% (2.2/6 vs. 1.7/5).   

“Extreme Makeover: Home Edition” (8:00-9:00 p.m.)
In Total Viewers (6.7 million) and Adults 18-49 (1.9/5), ABC’s “Extreme Makeover:  Home Edition” marked its strongest repeat numbers since mid-April – since 4/19/09.
“Desperate Housewives” (9:00-10:00 p.m.)
Against stiff competition in the 9 o’clock hour, including NBC’s Olympics Closing Ceremony and CBS’ “Undercover Boss,” ABC’s “Desperate Housewives” won its time period and grew week to week among Women 18-34 (+5% – 4.2/11 vs. 4.0/10).  “Housewives” qualified as Sunday’s No. 1 scripted program in Total Viewers (10.8 million) and Adults 18-49 (3.6/9).     

“Brothers & Sisters” (10:00-11:00 p.m.)
Up week to week and finishing as the No. 1 scripted program for the 2nd-week in a row in Sunday’s 10 o’clock hour, ABC’s “Brothers & Sisters” outdelivered CBS’ “Cold Case” among young Adults: Adults 18-34 +25% (2.0/6 vs. 1.6/5) and Adults 18-49 +8% (2.6/7 vs. 2.4/6).
“Brothers & Sisters” tallied its 2nd consecutive telecast of increases with Total Viewers (8.0 million vs. 7.9 million) and Adults 18-49 (2.6/7 vs. 2.5/7), while posting its highest Adult 18-34 rating in 7 weeks – since 1/10/10.   

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

(Source: information provided by ABC. – Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/28/10.)