ABC Tops Fox on Sunday in Total Viewers and Young Adults. “Home Edition” Beats Fox’s Animated Comedies at 8pm by 2.0 Million Viewers “Desperate Housewives” Stands as Sunday’s No. 1 Entertainment Program in Total Viewers and Adults 18-49. “Brothers & Sisters” is No. 1 at 10pm Across All Key Women Demos.
Sunday Night (7:00-11:00 p.m.)
As CBS (overrun during the 7 o’clock hour) and NBC (“Sunday Night Football”) were driven by the NFL coverage on Sunday night, ABC beat out its non-sports driven competition on Fox in both Total Viewers (8.9 million vs. 5.4 million) and Adults 18-49 (2.6/7 vs. 2.5/7).
“Extreme Makeover: Home Edition (8:00-9:00 p.m.)
Building on its lead-in at 8:00 p.m., ABC’s “Extreme Makeover: Home Edition” topped Fox’s animated comedies in the hour by 2.0 million viewers (8.2 million vs. 6.2 million – “The Simpsons”/”Cleveland Show”).
“Desperate Housewives” (9:00-10:00 p.m.)
Against stiff competition on the night, including another big Sunday Night Football contest on NBC (Philadelphia Eagles-San Francisco 49ers), and an NFL primetime overrun-fueled CBS, ABC’s “Desperate Housewives” registered as Sunday’s No. 1 entertainment TV show among Total Viewers (12.2 million) and Adults 18-49 (3.8/9). “Housewives” also finished No. 1 against its non-sports competition in its 9 o’clock time slot in viewers and young adults. For the 3rd week in a row, “Housewives” qualified as Sunday’s No. 1 TV program overall across all key Women demos (W18-34/W18-49/W25-54).
“Brothers & Sisters” (10:00-11:00 p.m.)
Opposite the conclusion of the NFL game and CBS’ combo of “Undercover Boss” and “CSI: Miami,” ABC’s “Brothers & Sisters” finished as the No. 1 TV show in the 10 o’clock hour across the key Women demos: W18-34 – 3.2/9, W18-49 – 4.0/11 and W25-54 – 4.9/12.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
(Source: ABC – The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/10/10)