Note: On the Thursday leading into the Memorial Holiday weekend, overall TV usage levels declined week to week by –5% among Adults 18-49.
ABC took second place on Thursday night in Total Viewers and Adults 18-49.
Head to head from 8-10pm, ABC’s series debut of Duets outdrew Fox’s season premiere of So You Think You Can Dance, leading by 8% in Total Viewers. In addition, the new ABC unscripted show ranked as the #2 series in the 2-hour time period with young adults (AD18-34/AD18-49), while finishing second among the broadcasters with Teens 12-17. The ABC singing competition surged by 13% among young adults from its first hour to its second hour.
Duets greatly improved its time period for ABC over the year-ago night in Total Viewers (+52%) and Adults 18-49 (+55%), representing the Net’s biggest audience in the slot on the first post-season Thursday in 4 years and its top young adult number in 3 years – since 2008 and 2009, respectively.
During the 10 o’clock hour, ABC’s Rookie Blue ran as the #2 series in Total Viewers and Adults 18-49, while ranking #1 with key Women (W18-49/W25-54).
Topping its year-ago premiere on 6/23/11 (+3%), Rookie Blue opened its 3rd season with its most-watched telecast since August 2010 – since 8/19/10.
ABC finished #2 on Thursday evening in Total Viewers and Adults 18-49.
Head to head from 8-10pm, ABC’s series debut of Duets outdrew Fox’s season premiere of So You Think You Can Dance, leading by 8% in Total Viewers. In addition, the new ABC unscripted show was the #2 series in the 2-hour time period with young adults (AD18-34/AD18-49), while finishing second among the broadcasters with Teens 12-17. The ABC singing competition surged by 13% among young adults from its first to its second hour. Duets greatly improved its time period for ABC over the year-ago night in Total Viewers (+52%) and Adults 18-49 (+55%), representing the Net’s biggest audience in the slot on the first post-season Thursday in 4 years and its top young adult number in 3 years – since 2008 and 2009, respectively.
In the 10 o’clock hour, ABC’s season premiere of Rookie Blue was the #2 series in Total Viewers and Adults 18-49, while ranking #1 with key Women (W18-49/W25-54). Topping its year-ago premiere at the end of June (+3%), Rookie Blue opened its 3rd season with its most-watched telecast since August 2010 – since 8/19/10. In addition, among Adults 18-49, the show topped last season’s finale by 17% and outdelivered its last 9 telecasts – best since 7/14/11.
(source: ABC)
