ABC’s Grey’s Anatomy tripled lead-in


ABCReturning strong after the prior week’s Thanksgiving preemption, ABC’s Grey’s Anatomy tripled its lead-in among Adults 18-49 9pm (+200% over Last Resort) to win in its hour and stand as Thursday’s #1 drama for its 7th straight telecast this season.   During the 9’clock hour among young adults, ABC’s Grey’s beat out CBS’ Person of Interest by 3%, Fox’s Glee by 36% and NBC’s comedies by 88% (The Office/Parks and Recreation).  In addition, the ABC drama once again dominated the hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).  Building its Women 18-34 audience for its 2nd consecutive telecast, Grey’s posted its highest rating in 5 weeks – since 10/18/12.

ABC’s Scandal caught CBS’ Elementary to rank #1 in the 10 o’clock hour with Adults 18-49, while leading by wide margins over NBC’s Rock Center with Brian Williams in Total Viewers (+97%) and Adults 18-49 (+144%).  Additionally, Scandal led by double to triple digits over Elementary with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).  Surging over its most recent telecast 2 weeks ago in viewers (+12%) and young adults (+10%), Scandal drew its 2nd-largest audience of the season and posted a new season high in Adults 18-49.   In addition the show spiked over its last telecast by 20% in Adults 18-34 and by 24% in Women 18-34, achieving new series highs on both counts.