ABC's 'Jimmy Kimmel Live' builds audience and loyal male viewers

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Posting Strong Week-to-Week Growth, ABC’s “Jimmy Kimmel Live” Draws Its Biggest Audience in 5 Weeks and Top Adult 18-34 Number in 7 Weeks.
 
 “JKL” Builds its Overall Audience Year to Year for the 3rd Week in a Row and for the 8th Time in 10 Weeks this Summer.


“JKL” Outperforms “Ferguson” for the Week in Total Viewers and Adults 18-49, Topping the CBS Program for the 3rd Time in 4 Weeks in the Key Sales Demo.

 “Kimmel” Tops “Letterman” on Monday and Friday in Adults 18-34 and Men 18-34. 

Weekly National Ratings:.

During the week of August 2, 2010, ABC’s “Jimmy Kimmel Live” posted strong week-to-week growth in Total Viewers (+14% – 1.50 million vs. 1.32 million), Adults 18-49 (+16% – 590,000 vs. 507,000) and Adults 18-34 (+35% – 241,000 vs. 178,000).  “JKL” produced its biggest overall audience in 5 weeks and its top Adult 18-34 number in 7 weeks – since w/o 6/28/10 and 6/14/10, respectively.
 
“JKL” was up over the year-ago week (w/o 8/3/09) in both Total Viewers (+12%) and Adults 18-49 (+6%), building its overall audience year to year for the 3rd consecutive week and for the 8th time in the 10 weeks this summer.

During the week, ABC’s “Jimmy Kimmel Live” topped CBS’ “The Late Late Show with Craig Ferguson” by 6% in Total Viewers (1.50 million vs. 1.41 million) and by 8% in Adults 18-49 (590,000 vs. 544,000), outdelivering the CBS show for the 3rd time in 4 weeks with young adults.  

On Monday night (8/2/10), featuring NBA star Shaquille O’Neal from “Shaq VS,” Ali Fedotowsky and Roberto Martinez from “The Bachelorette” and Basil Marceaux (gubernatorial candidate of Chattanooga, TN), “Jimmy Kimmel Live” outperformed CBS’ “The Late Show with David Letterman” by wide margins in Adults 18-34 (+31% – 338,000 vs. 258,000) and Men 18-34 (+54% – 156,000 vs. 101,000).  “Jimmy Kimmel” also bested “Letterman” on Friday evening (8/6/10) in both Nielsen measures.

(Source: ABC – The Nielsen Company, Live + Same Day National Program Ratings for week of 8/2/10, or as dated.  Comparisons based on 000s)