During the week of March 21, 2011, ABC’s Jimmy Kimmel Live saw week-to-week increases for the 2nd straight week in both Total Viewers and Adults 18-49, attracting the late-night program’s largest overall audience in nearly 2 months (since w/o 1/31/11).
JKL was up over the same week last year by double-digit percentages in both viewers and young adults, building over the year-ago week for the 4th time in the last 5 weeks in both measures. In fact, JKL posted the largest yearly increase of any late-night broadcast program in the key young adult demo.
Excluding the NBA Finals-led broadcasts in June, JKL’s Thursday telecast (3/24/11) posted the ABC late-night program’s 2nd-highest Adult 18-49 number on any night in 10 months – since 5/25/10.
In fact, JKL’s Thursday airing delivered the show’s largest audience and best Adult 18-49 number on the night in almost 15 months – since 1/7/10. On that evening, JKL drew 29% more overall viewers than NBC’s Late Night with Jimmy Fallon and topped the NBC late-night program by 28% in Adults 18-49.
For the week of March 21, JKL bettered NBC’s Late Night with Jimmy Fallon in Total Viewers.
During 1st Quarter 2011, ABC’s Jimmy Kimmel Live saw increases over the year-ago 1st quarter by 4% in Total Viewers, by 2% in Adults 18-34 and by 5% in Adults 18-49, standing as the only late-night broadcast program to see growth over the year-ago quarter in all three measures.
JKL grew its overall audience over the year-ago quarter for the 4th time in as many quarters and for the 3rd time in the last 4 quarters in both Adults 18-34 and Adults 18-49.
Building its numbers for the 2nd straight quarter, JKL was up over the previous quarter in both Adults 18-34 and Adults 18-49 to deliver its strongest performance in 3 quarters – since 2Q10.
During the quarter, ABC’s Jimmy Kimmel Live bettered CBS’ The Late Late Show with Craig Ferguson by 2% in Adults 18-34 and by 4% in Adults 18-49, topping Ferguson in Adults 18-49 for the 4th straight quarter. In addition, JKL outdrew Ferguson in Adults 18-34 during the course of 1Q11 in 11 of the 13 weeks.
(source: ABC)
