ABC’s ‘LOST’ holds solid against ‘Olympics’ and ‘Idol’


Lost stood as Tuesday’s #1 scripted TV show for the 3rd week running especially young adults.  Facing competition from the Winter Olympics and American Idol:  this year, ABC was up over the year-ago Tuesday (2/17/09) for the 2nd-straight week, surging year-to-year by 2.0 million viewers (6.4 million vs. 4.4 million) and by 73% in Adults 18-49 (2.6/7 vs. 1.5/4).

Opposite fierce competition from NBC’s Winter Olympics and the second hour of Fox’s American Idol from 9-10pm, ABC’s Lost jumped from its lead-in by 5.6 million viewers (9.8 million vs. 4.2 million) and by 200% in young adults (4.5/10 vs. 1.5/4) and grew its audience from start to finish (+6% in viewers/+9% in young adults).  

In fact in the preliminary Fast Affiliate Ratings, Lost defeated NBC Olympic coverage the 9 o’clock hour by 13% in Adults 18-34 (4.4/12 vs. 3.9/10) and by 41% in Men 18-34 (4.5/13 vs. 3.2/9).     

Despite the fact that both the Olympics and Idol moved into the time period this week, Lost exhibited impressive retention of its audience week to week with viewers, young adults and key men: Total Viewers (88%), Adults 18-49 (90%), Men 18-49 (92%) and Men 25-54 (92%).   

Lost stood as Tuesday’s #1 scripted TV show for the 3rd week running in Adults 18-49, Adults 18-34 and across key Men (M18-34/M18-49/M25-54). 
During the 10 o’clock hour against the Olympics, ABC’s the forgotten finished as TV’s #1 scripted show in Adults 18-49 (1.7/5).

(source: information provided by ABC)