ABC’s ‘LOST’ solid #3 on Tuesday


Tuesday Prime (8-11pm):  ABC grew over the year-ago Tuesday for the 4th week in a row, gaining 9% among Adults 18-49 (2.5/7 vs. 2.3/6 on 3/3/09).

Lost (9-10pm):  Opposite the second hour of Fox’s 2-hour American Idol (Top 10 female performances) from 9-10pm, ABC’s Lost surged over its lead-in by 4.9 million viewers (9.2 million vs. 4.3 million) and by 150% in young adults (4.0/10 vs. 1.6/4) and grew its numbers from start to finish (+3% in viewers/+5% in young adults).  

Despite CBS’ (original NCIS) and NBC’s (first hour of Biggest Loser) decided lead-in advantages coming into the time period, Lost defeated its non-Idol competition in the 9 o’clock hour by wide margins in Adults 18-49 (4.0/10), outpacing the second hour of NBC’s 2-hour Biggest Loser by 25% (3.2/8) and CBS’ original NCIS: LA by 29% (3.1/8). 

Lost finished as Tuesday’s #1 scripted TV program for the 5th consecutive week in Adults 18-34 and among key Men (M18-34/M18-49). 

A Special Edition of 20/20: Before They Were Famous (10-11pm):  During the 10 o’clock hour, opposite NBC’s highly-promoted throughout the Olympics series debut of Parenthood (also airing with limited commercial interruptions), a Special Edition of 20/20 improved the hour week to week for ABC in Total Viewers (+8% – 5.4 million vs. 5.0 million) and Adults 18-49 (+6% – 1.8/5 vs. 1.7/5), posting the Net’s best time-slot results in 3 weeks – since 2/9/10.
(source: information provided by ABC)