ABC’s Modern Family was #1 scripted in 18-49


Overall: During the week of 4/8/13, ABC’s Modern Family was the #1 scripted TV show in Adults 18-49. And retaining a strong 86% of its debut among Adults 18-49 in its second week, with greatly improved lead-in retention for ABC out of Modern Family, How to Live with Your Parents finished as the week’s #6 scripted series and TV’s #1 freshman show.  In addition, ABC’s DWTS and DWTS: The Results Show both ranked among the week’s Top 10 most-watched TV shows overall.

Please Note:  During the week, ABC’s Thursday dramas (Grey’s/Scandal) were in repeat, as well as Shark Tank on Friday, and its Sunday lineup was in repeats (AFHV/Revenge/Red Widow) with a clip show for Once Upon a Time.

Monday: Gaining viewers and young adults from its first hour to its second hour, despite going up against the 2013 NCAA Basketball Championship Game, ABC’s Dancing with the Stars grew week to week in Women 18-34 (+6%) to post a best-since premiere number.  During the 10 o’clock hour, ABC’s repeat Castle outdrew an original of NBC’s The Voice-driven Revolution by 1.1 million viewers. In addition, the encore ABC drama stood as Monday’s most-watched scripted series (4th straight telecast), also topping Fox’s first-run The Following from 9-10pm by nearly 1.0 million viewers.  Castle delivered its most-watched repeat telecast in nearly 2 years – since 4/25/11.

Tuesday: ABC was the 2nd-most-watched TV network on Tuesday night, outdrawing NBC with The Voice and the debut of Ready for Love by 1.9 million viewers and Fox by 4.8 million viewers. Gaining viewers (+10%) and young adults (+8%) from start to finish in the 8pm hour against NBC’s The Voice and CBS’ top-rated NCIS, ABC freshman Splash attracted a larger audience than Fox’s Hell’s Kitchen (+15%) for the 3rd straight week. Surging over its lead-in at 9pm, ABC’s DWTS: The Results Show took second place in the hour with Adults 18-49 and Total Viewers.  Among Adults 18-49,  ABC’s dancing results show beat out the opening hour of NBC’s The Voice-led debut of Ready for Love by 18% and Fox’s comedies by 11% (New Girl/The Mindy Project).   Lisa Vanderpump was the third celebrity to leave the competition this season. For the 3rd Tuesday in a row, ABC’s Body of Proof was the most-watched TV show in the 10 o’clock hour, beating CBS’ Golden Boy by 1.1 million viewers and nearly tripling the second hour of NBC’s Ready for Love opener (+190%). In addition, the ABC drama ranked #1 in the hour for the 3rd consecutive week with Adults 25-54 and outdelivered the NBC unscripted premiere in Adults 18-49 (+8%).  Building week to week in Total Viewers (+5%) and Adults 25-54 (+5%), Body of Proof drew its 2nd-biggest audience this season.

Wednesday: Wednesday’s #1 TV show for the 2nd week in a row, ABC’s Modern Family outperformed Fox’s American Idol on the night by 19% in Adults 18-49, now beating or tying Idol on each of its last 4 originals. Out of Modern, How to Live with Your Parents (For the Rest of Your Life) continued to deliver improved lead-in retention for ABC and held a promising 86% of its week-ago debut rating.  At 8pm, ABC’s The Middle was up week to week in Total Viewers (+4%) and held 100% of its Adult 18-49 rating, drawing its biggest overall audience and matching its best young adult number since February 27, 2013.  The Middle was also up over its year-ago telecast by 6% in viewers.  With solid retention of its lead-in at 8:30pm, ABC’s Suburgatory held nearly all of its week-ago time-period premiere with Total Viewers (97%) and 100% in Adults 18-49.  Suburgatory beat the second half-hour of CBS’ Survivor by 7% in Women 18-34.  Growing over its Adult 18-49 lead-in at 9pm (+111%), ABC’s Modern Family won its half-hour by 15% over American Idol and defeated its nearest scripted competition in the slot by 27% (CBS’ Criminal Minds).  With greatly improved lead-in retention over the Net’s season averages in the 9:30pm half-hour (original to original) in viewers (70% vs. 58%) and young adults (66% vs. 53%), ABC’s How to Live with Your Parents held strong with its week-ago debut telecast in Total Viewers (87%), Adults 18-49 (86%), Men 18-34 (93%) and Men 18-49 (89%). Posting its 2nd straight telecast of growth during the 10 o’clock hour, ABC’s Nashville was up in viewers (+9%) and young adults (+6%), hitting its best numbers since January – since 1/16/13 and 1/23/13, respectively.   Delivering among the biggest increases in TV playback this season, Nashville’s Adult 18-49 rating for originals spikes 63% on average (going from a 1.9 in L+SD to a 3.1 rating in L+7), making it one of the Top 10 biggest gainers on broadcast television this season and tying Revolution as the top freshman gainer.

Thursday: In the 8 o’clock hour, ABC’s Wife Swap outdrew NBC’s comedies in the hour (Community/Parks and Recreation) by 1.5 million viewers. Opposite the second half of Fox’s American Idol, Wife Swap jumped by 23% in Adults 18-49 from its first half-hour to its second half-hour. Growing week to week by 13% in Total Viewers and by 8% in Adults 18-49, Wife Swap scored its 2nd-best numbers this season, marking the show’s 2nd-strongest performance since April 2009 – since 4/17/09. At 9pm, an encore telecast of ABC’s Grey’s Anatomy attracted 1.2 million more Viewers than NBC’s original comedies (The Office/season finale of Go On). The ABC drama delivered its best repeat performance in more than 1 year in both Total Viewers and Adults 18-49 – since 3/22/12 and 3/8/12, respectively.

Friday: Although Shark Tank was a repeat in the middle hour of the night, ABC tied CBS’ all-original line-up in Adults 18-49, while beating NBC by 50%. Season to date, ABC is the #1 network on Friday in Adults 18-49, with its strongest delivery on the night in 4 years – since the 2008-09 season. In the 9 o’clock hour, ABC’s repeat Shark Tank topped its network rivals in Adults 18-49, dominating CBS’ original Vegas by 75% and defeating encores of Fox’s Kitchen Nightmares by 40% and NBC’s Grimm by 100%. The repeat ABC unscripted series ranked #1 in the hour in Adults 25-54 and Men 25-54. At 10pm, ABC’s 20/20 ranked #1 in the 10 o’clock hour in Adults 18-49 versus its CBS and NBC competition, beating CBS’ Blue Bloods by 23% and NBC’s Rock Center with Brian Williams by 100%. In addition, 20/20 outdelivered its NBC newsmagazine competition by 2.4 million viewers and by 82% in Adults 25-54, defeating Rock Center in all 10 head-to-head matchups in both key Adult demos. With reports on an internet Casanova, insurance scammers and squatters, 20/20 examined wide ranging behavior that some call shameless.

Saturday: During the 8 o’clock hour, the debut of ABC’s Bet on Your Baby outdelivered NBC’s original Smash by 28% in Total Viewers and by 25% in Adults 18-49. The new ABC unscripted series improved its hour by strong double-digit percentages over the Net’s averages this season with entertainment programming in Women 18-34 (+25%) and Teens 12-17 (+67%). Bet on Your Baby grew from its first half-hour to its second half-hour by 20% in Adults 18-49.