Monday: Rising in each half-hour of the night, ABC’s Monday night grew week to week by double-digits in Total Viewers (+19%) and Adults 18-49 (+20%). The Net ranked #1 on the evening across all key Women demos (W18-34/W18-49/W25-54). At 8pm, ABC’s The Bachelorette won its 2-hour time period for the 3rd week running with all key Women demos (W18-34/W18-49/W25-54). Gaining viewers and young adults from its first hour to its second hour, The Bachelorette moved up to become the most-watched series in the 9pm hour and also ranked #1 with Adults 18-34, beating Fox’s season premiere of Master Chef and NBC’s America’s Got Talent-driven American Ninja Warrior. The Bachelorette registered as Monday’s #1 TV series for the 3rd straight week with its core audience of Women 18-34. ABC’s The Bachelorette numbers jumped week to week by 1.0 million viewers and by 16% in Adults 18-49. During the 10 o’clock hour, ABC’s Castle marked its most-watched-ever summer telecast.
Tuesday: More than doubling its lead-in (+127%) at 9pm opposite premieres on NBC (2-hour Love in the Wild) and Fox (MasterChef), ABC’s 2-hour Concert for the Queen: A Diamond Jubilee Celebration with Katie Couric made ABC the most-watched non-sports network in the time slot (ESPN carried the high-rated Eastern Conference Finals NBA Playoff Game 5). From 9-10pm, ABC’s Concert for the Queen outdrew the opening hour of NBC’s Love in the Wild season premiere by 1.2 million viewers and Fox’s time-period premiere of MasterChef by 1.7 million viewers. Gaining audience from its first hour to its second hour (+11%), the ABC special ranked a definitive #1 over its rivals from 10-11pm, topping CBS’ 48 Hours Mystery by 1.5 million viewers and the second hour of NBC’s Love in the Wild premiere by 2.7 million viewers. Concert for the Queen: A Diamond Jubilee Celebration with Katie Couric generated ABC’s 2nd-largest non-sports summertime audience in the time slot in over 2 years (from Memorial Day-Labor Day since 6/1/10), behind only the prior week’s A Special Edition of 20/20: The Jubilee Queen with Katie Couric. In addition, Concert for the Queen boosted its 2-hour time period by 29% week to week with Adults 18-34.
Thursday: In head-to-head competition from 8-10pm, ABC’s Duets outdrew back-to-back series debuts on Fox (Take Me Out/The Choice) by 1.5 million viewers, leading its unscripted competition in all 4 half-hours. Gaining audience throughout its broadcast, Duets grew by 9% in viewers and by 18% in young adults from its first hour to its second hour. In fact from 9-10pm, the ABC singing competition towered over the series debut of NBC’s Saving Hope with Total Viewers (+72%) and Adults 18-49 (+86%). From 10-11pm, ABC’s Rookie Blue finished as the 2nd-most-watched TV series overall and ranked a definitive #1 over its rivals with Women 18-49. In the hour, the ABC drama beat out NBC’s time-period premiere of Rock Center with Brian Williams by 2.3 million viewers, by 60% in Adults 25-54 and by 86% in Adults 18-49. Rookie Blue matched a season high in Adults 18-34 and grew to a new season best with Women 18-34. The ABC drama equaled its highest Women 18-34 number since last July – since 7/28/11.
Friday: With a repeat Shark Tank leading into originals of Primetime: What Would You Do? and 20/20, ABC ranked #1 on Friday night versus its network rivals in Adults 18-49, beating NBC by 33%, CBS by 50% and Fox by 100%. In fact, the Network finished #1 against its rivals in all 3 hours of the evening. During the 8 o’clock hour, ABC’s repeat Shark Tank was the #1 program on the major nets in Adults 18-49 for the 2nd week running, beating its encore competition on CBS (Undercover Boss) by 11%, NBC (Whitney/Community) by 100% and Fox (House) by 100%. At 9pm, ABC’s Primetime: What Would You Do? took first place among Adults 18-49, tying the first hour of NBC’s 2-hour Dateline, while beating the NBC newsmagazine in the hour by 8% in Adults 25-54. ABC’s 20/20 stood as Friday’s #1 show on the major nets in Adults 18-49 for the 3rd week in a row, while ranking as the night’s top-rated program overall among Adults 25-54. At 10 o’clock, ABC’s 20/20 dominated the second hour of NBC’s Dateline, leading by 13% in Adults 25-54 and by 17% in Adults 18-49. ABC’s 20/20 stood as TV’s #1 newsmagazine for the week in Adults 18-49 and Adults 25-54.
Sunday: ABC won Sunday night in Adults 18-49, beating NBC by 8%, Fox by 17% and CBS with its 3-hour 2012 Tony Awards telecast by 40%. In fact, the Network finished #1 against its rivals in all 4 hours of the evening. During the 7 o’clock hour, ABC’s repeat America’s Funniest Home Videos ranked #1 in Adults 18-49, tying CBS’ original 60 Minutes and beating NBC’s first-run Dateline by 10%. Jumping over its lead-in by 36% at 8pm in Adults 18-49, ABC’s Secret Millionaire ran #1 over the second hour of NBC’s 2-hour Dateline by 7% and the opening hour of CBS’ Tony Awards by 25%. The ABC unscripted series gained viewers and young adult audience throughout its broadcast. ABC’s Secret Millionaire retained 100% of its week-ago season opener with young adults (AD18-34/AD18-49), while growing over its premiere in Women 18-34 (+8%) and Kids 2-11 (+17%). From 9-11pm, ABC’s EM: Weight Loss Edition outdelivered its network rivals among Adults 18-49, leading the final 2 hours of CBS’ Tony Awards by a substantial 67%. EM: Weight Loss finished #1 with Adults 25-54 and Women 18-49. From its first hour to its second hour, the ABC unscripted series built by 11% in Total Viewers and by 14% in Adults 18-49. ABC’s EM: Weight Loss was up from its week-earlier premiere with Total Viewers (+2%), Adults 18-34 (+13%) and Adults 25-54 (+5%), while holding 100% of its Adult 18-49 delivery.
(source: ABC)
