Once Upon a Time stood as Sunday’s #1 entertainment program across the Women demos.
During the 7 o’clock hour opposite CBS’ huge 1-hour NFL overrun, ABC’s America’s Funniest Home Videos was up over its most recent telecast two weeks ago, achieving season highs with viewers and young adults.
In fact, the show drew its biggest audience in nearly 9 months and equaled its highest young adult performance since the beginning of May – since 3/6/11 and 5/1/11, respectively.
Up against sports-fueled competition during the 8 o’clock hour from Sunday Night Football game (Pittsburgh-Kansas City) on NBC and CBS’ NFL overrun-driven programming, ABC’s Once Upon a Time returned after being preempted the prior week for the American Music Awards with impressive results.
TV’s #1 new drama in Adults 18-49, Once Upon a Time jumped over its lead-in at 8pm by 3.1 million viewers and by 89% with young adults and gained audience throughout its broadcast. The wide-appealing ABC freshman series finished #2 in the hour to Sunday Night Football with Adults 18-34, while ranking #1 across all key Women (W18-34/W18-49/W25-54) and as the #1 broadcast show with Teens 12-17 and Kids 2-11.
In fact, Once Upon a Time stood as Sunday’s #1 entertainment program across the Women demos and as the night’s top-rated non-sports broadcast show with Kids.
Spiking over its most recent telecast with Teens 12-17 (+18%) and Kids 2-11 (+31%), Disney-owned Once Upon a Time posted series-high numbers on both Nielsen measures.
From 9-11pm, ABC’s Hallmark Hall of Fame – Mitch Albom’s Have a Little Faith gained viewers from its first hour to second hour and improved its 2-hour time period over the same night last year by 2.5 million viewers.