ABC's 'Primetime Nightline: The Casey Anthony Story' grabbed audience


With comedy encores and a special Primetime Nightline: The Casey Anthony Story, ABC grew year to year for the 4th straight Wednesday this summer, building over the year-ago evening (6/23/10) by 23% in Total Viewers and by 9% in Adults 18-49 with the same mix of repeat and original programming. 

At 8:30pm, ABC’s The Middle repeat beat out CBS’ repeat Undercover Boss by 10% in Adults 18-49. 

At 9pm, ABC’s replay Modern Family defeated CBS’ replay Criminal Minds by 33% in Adults 18-49.  The ABC comedy was up over its year-ago rebroadcast by 14%.

In the 9:30pm half-hour, ABC’s encore Happy Endings improved its time period from the same night last year by 10% in Adults 18-49.

Surging from its lead-in and building throughout its broadcast against NBC’s America’s Got Talent, ABC’s special Primetime Nightline: The Casey Anthony Story took second place in the 10 o’clock hour versus its network rivals with key adults (AD18-49/AD25-54). 

The Primetime Nightline special greatly improved its hour for ABC over the year-ago night with original programming, boosting the time slot by 1.9 million viewers, by 18% in Adults 18-49 and by 50% in Adults 25-54.

(source: ABC)