Grey’s registered as Thursday’s #1 scripted series among Adults 18-49 (tie), Adults 25-54 and across all key Women categories.
Opposite an Idol-led Fox, ABC finished in a virtual-tie for #2 with CBS among Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share).
In addition, the Net ran a strong second on the evening to Fox across all key Women demographics (W18-34/W18-49/W25-54).
The Net equaled its top Adult 18-49 number on the night since March – since 3/31/11.
In the 8 o’clock hour opposite Idol and CBS’ original comedies (The Big Bang Theory/Rules of Engagement), ABC’s Wipeout beat out NBC’s comedies (Community/The Office) in viewers and young adults.
The wide-appealing ABC unscripted series stood as the #2 broadcast to Idol with Kids 2-11.
Despite facing American Idol in the hour this year, Wipeout was up over original drama programming on the same night last year (FlashForward on 5/6/10) by 8% among Adults 18-49.
On average this season, Wipeout is delivering substantial year-to-year growth for ABC against Idol, improving the time period by 18% in Total Viewers, by 25% in Adults 18-49 and by 480% in Kids 2-11.
TV’s #1 drama this season in the key Adult 18-49 sales demo, ABC’s Grey’s Anatomy won Thursday’s 9 o’clock hour, topping Fox’s Idol-fueled Bones by 6%, NBC’s comedies (The Office/Parks and Recreation) by 17% and CBS’ CSI by 59%.
Grey’s registered as Thursday’s #1 scripted series among Adults 18-49 (tie), Adults 25-54 and across all key Women categories.
ABC’s Private Practice earned second in the 10 o’clock hour in viewers and young adults, while ranking #1 across all key Women demos (W18-34/W18-49/W25-54). In fact it was the ABC drama’s 19th straight original airing to stand as the #1 scripted TV show in the hour with key Women (W18-34/W18-49).
Private Practice built over the prior week in both Total Viewers (+3%) and Adults 18-49 (+5%).
(source: ABC)
