ABC Wins Monday in Total Viewers and Adults 18-49, Ranking as the Night’s Most-Watched Network for the 2nd Week in a Row.
Growing its Audience in Each Half-Hour, ABC’s “The Bachelor” Leads its Time-Slot and Hits Season Highs in Total Viewers and Adults 18-49.
ABC’s “Castle” Sees Season-Best Repeat Numbers in Viewers and Young Adults,
Ranking No. 1 at 10pm in Adults 18-34 and Key Women Demos.
Monday Night (8:00-11:00 p.m.)
With “The Bachelor” surging to season highs followed by a repeat “Castle,” ABC won Monday night in Total Viewers (8.4 million) and Adults 18-49 (2.7/7). In fact it was ABC’s 2nd straight week to qualify as Monday’s most-watched network overall. In addition the Net beat its Monday rivals in Women 18-34 for the 5th week running.
ABC equaled its highest-rated Monday in 10 weeks among Adults 18-49 – since 11/22/10.
“The Bachelor” (8:00-10:00 p.m.)
The top draw among viewers in its slot for the 2nd week in a row, ABC’s “The Bachelor” won its 2-hour time period, beating its nearest competition (CBS) by 8% in Total Viewers (9.5 million vs. 8.8 million) and by 23% in Adults 18-49 (3.2/8 vs. 2.6/7). Taking first place in all 4 of its half-hours, the veteran unscripted series stood as Monday’s No. 1 TV program in Adults 18-49. In addition, “The Bachelor” was Monday’s No. 1 regular TV series with Women 18-34 for the 5th week running.
Building its overall audience for the 3rd consecutive week, “The Bachelor” achieved new season highs in both Total Viewers and Adults 18-49.
“Castle” (10:00-11:00 p.m.)
During the 10 o’clock hour against NBC’s original “Harry’s Law” and CBS’ replay “Hawaii Five-0,” ABC’s repeat “Castle” ranked No. 1 (tying NBC’s first-run drama and beating CBS’ replay) among Adults 18-34 (1.3/4) and key Women (W18-49/W18-34).
In Total Viewers (6.3 million) and Adults 18-49 (1.7/5), “Castle” turned in its strongest repeat performance this season.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
(Source: ABC – The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/31/11)