At 8pm, ABC’s The Bachelorette won its time period for its 7th straight regular telecast.
As its winning combo of The Bachelorette and Extreme Makeover: Weight Loss Edition returned to originals, after airing repeats the prior week (4th of July), ABC marked a dominant first-place finish on Monday night, outdelivering its nearest competitors by 2.2 million viewers (NBC) and by 35% among Adults 18-49 (Fox).
In fact, the Net ran #1 in each half hour of the evening in both viewers and young adults.
In Total Viewers and Adults 18-49, ABC has been the #1 network on every regular Monday of Summer 2011 (excluding only July 4th).
At 8pm, ABC’s The Bachelorette won its time period for its 7th straight regular telecast, defeating its closest competition in the 2-hour time period by 57% in Total Viewers (NBC) and by 47% in Adults 18-49 (Fox). In addition, the unscripted program hit a summer-high with Women 18-34.
Monday’s #1 TV show in Total Viewers and Adults 18-49, ABC’s The Bachelorette registered as Monday’s most-watched show overall for its 6th regular telecast in a row.
ABC’s Extreme Makeover: Weight Loss Edition beat its rivals by wide margins in Adults 18-49, leading runner-up NBC’s original drama (Law & Order: Los Angeles) by an impressive 90% to take the #1 position in the hour in its 3rd straight original telecast. In addition, the ABC unscripted series won its hour for the 6th consecutive first-run broadcast across all key Women demographics (W18-34/W18-49/W25-54).
ABC’s EM: Weight Loss Edition once again improved its hour year to year. On average, the new unscripted series is boosting the hour for ABC by 13% in Total Viewers, by 10% in Adults 18-49 and by 19% in Adults 18-34 over the comparable nights last year with originals of True Beauty.
(source: ABC)
