The new location will meet growing demand for integrated advertising campaigns by agencies and brands in the New York City area, as reflected in the company’s growth in ad sales.
“During these economic times, advertisers are more interested than ever in making the most out of their advertising investments,” Barry Lee Myers, CEO of AccuWeather, Inc. said. “AccuWeather is in a unique position to give great exposure on three screens, all of which are growing rapidly in terms of audience and demand from advertisers.”
Over the past year, the fixed web site AccuWeather.com has grown 21% in terms of unique visitors. The AccuWeather.com Mobile web site has also grown, up 31.5% in impressions since this time last year. The AccuWeather Television Network has also grown in reach and is now available in 80 markets across the U.S. The new office is located in Rockefeller Center on the Avenue of the Americas.