Want to know what that song is while driving down the highway?
A simple glance at the in-dash entertainment system should do the trick, and Xperi Corp. believes it has a top tool to do the task.
The parent company of DTS has struck a deal with Beijing, China-based audio fingerprinting service provider ACRCloud that sees its technology embedded in the DTS Connected Radio platform.
The DTS platform combines both over-the-air analog/digital AM/FM radio content with IP-delivered content, creating “an innovative AM/FM experience” in vehicles, Xperi says.
DTS Connected Radio receives metadata, such as artist and song title, directly from local radio broadcasters which is then paired with IP-delivered content, creating an engaging in-vehicle broadcast radio experience. ACRCloud’s technology will be charged with detecting and delivering additional music metadata into vehicles “for a more user-friendly content into vehicles.”
Xperi GM/Automotive Jeff Jury was particularly thrilled about the partnership. He said, “The addition of ACRCloud to the DTS Connected Radio platform is another facet of our broad solution, creating a unique global radio solution for both consumers and car companies.”
ACRCloud co-founder Tony Li agrees. “The DTS hybrid radio projects are the future of radio consumption in cars and we’re proud to be a part of their evolving ecosystem of solutions.”
ACRCloud serves clients such as Alibaba, Cartoon Network, PURE, Xiaomi and Musixmatch.