Action Sports Tour, Mountain Dew, NBC expand into winter


The AST (Action Sports Tour), the recently-launched, umbrella brand and organization for the Dew Tour, announced the expansion of a winter action sports series with title sponsor Mountain Dew. The AST Winter Dew Tour is set to launch with a series of three events beginning 12/08 and continuing into January and February 2009. The Winter Tour will feature both freeskiing and snowboarding disciplines for both men and women.

The Winter Dew Tour will follow a similar media programming model as the summer Dew Tour, seen on NBC Sports, USA, Universal HD, Fox’s Fuel and Viacom’s MTV2 Network.