Activision unveils ads promoting Guitar Hero World Tour


Activision Publishing Guitar Hero is putting famous fans front and center in its television ads for the 10/26 release of Guitar Hero World Tour, the latest installment in the video game franchise.   Paying tribute to the famous lip- and guitar-syncing scene that appeared in the popular film "Risky Business," each ad will highlight different celebrities jamming on instruments from Guitar Hero World Tour to the song "Old Time Rock and Roll," performed by Bob Seger.

The first commercial features Kobe Bryant rocking the mic, Alex Rodriguez and Michael Phelps dancing while ripping it up on the exhilarating new guitars, and Tony Hawk sliding in on a skateboard to play the drums. The new commercials are an extension of the "Risky Business"-inspired Guitar Hero ads starring American Idol season seven-winner David Cook and runner-up David Archuletta. The commercials were produced by DDB and H.S.I. Productions.