Digital advertisers and publishers believe ad blocking is an increasing problem.
The majority of Internet users age 18-34 block ads, according to several surveys, reports eMarketer.
A Reuters study found that 41% of U.S. Internet users employed ad-blocking software on their desktop PCs or laptops, versus 34% of the same types of users in the U.K.
Respondents said ads were not the best way to reach them. eMarketer breaks results down by categories such as social media ads, paid search ads, paid story links and mobile in-app ads.