Ad Money Returns to TV — From Where?

0

Les MoonvesTelevision, especially at the network level, is getting more advertising dollar these days and several leaders of television ownership groups predict a strong buying upfront.


Where is the money coming from? That was a big question posted to CBS Corporation Chairman and CEO Leslie Moonves Thursday at a Needham investor conference.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)