Strong Scatter Market ‘Unusual, Atypical’ Should U.S. Economy Slide

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We’ve all heard the reports that the U.S. economy is in danger of falling into recession. At the start of 2019, when such talk first surfaced, MoffettNathanson‘s dependable ad channel checks debunked such talk. With recessionary chatter rising again, the Wall Street watchers at MoffettNathanson took a fresh look at advertising trends.


What did Senior Analyst Michael Nathanson have to say? “If the economy is on the brink of a recession, the strong demand in the TV scatter market — as seen in massive CPM inflation — would be an unusual and atypical data point.”

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