Audio is fundamentally different from video in a number of ways, and business models need to reflect them. As streaming becomes ubiquitous, Nielsen believes it is important for audio providers to embrace the fact that consumers are more apt to gravitate toward free options. “After all, that’s where the advertising opportunities are,” it asserts.
With that in mind, the nation’s dominant audience measurement and consumer data company has released its findings of a special survey into U.S. consumer sentiment toward streaming platforms. It offers some noteworthy differentiation points between the video and audio worlds, and the path broadcast TV and radio each must take to maintain relevant — and profitable — in the 2020s and beyond.