Affordable ad-supported plans from Netflix and Disney+ are arriving soon to domestic subscribers. Long-term plans see the ad-supported Subscription Video on Demand (SVOD) leaders eventually roll them out in international markets, too.
For Disney and Netflix, executives have touted the introduction of ad-supported tiers as a way to cast a wider net for new subscribers that otherwise stomach the cost of a subscription. But, newly released data from Kagan show “only a faint correlation” for some services between consumers that choose ad-supported tiers and income.
