Adams Adds Rep to Coastal Cluster


TowersLast September the Adams Radio Group acquired a significant portion of the oversized Great Scott radio group in the Salisbury-Ocean City MD market. Now it’s gotten around to bringing in The Tacher Company to handle national sales.

The Kalil & Co.-brokered deal went into the books at $3.15M and included two AMs and four FMs.

Tacher noted that the stations it would be selling are heritage stations in the market and it looks forward to adding them to the client list.
Ron Stone, President/CEO of Adams Radio Group said “We are thrilled to be working with Tacher and many old friends there! Our new Salisbury-Ocean City cluster has huge potential and we know we will be represented well.”

Here’s a look at what Adams is getting for its investment. Format information came from a BIA study included with the transfer application.

*WGBG-FM Seaford DE, a Class A on 98.5 MHz with 6 kW @ 322’. Classic Rock. Its primary contour beams in from the north and gets about half of the Salisbury portion of the market.

*WJWK-AM Seaford DE, a Class B on 1280 kHz with 840 W-D, 211 W-N, ND. Adult Hits. Serves the area to the north of Salisbury, gets primary contour into neither city.

*WJWL-AM Georgetown DE, a Class B on 900 kHZ with 10.5 kW-D, 1.08 kW-N, DA2. Spanish. Serves Ocean City, almost makes it to Salisbury.

*WZBH-FM Georgetown DE, a Class B1 on 93.5 mHZ with 11 kW @ 486’. Rock. Full coverage

*WKHI-FM Fruitland MD, a Class A on 107.7 MHz with 5.3 kW @ 348’. CP: Class B1 with 22 kW. Country. Full market coverage which will get even better after CP is constructed. Seller will continue to work on completing the CP.

*WOCQ-FM Berlin MD, a Class A on 103.9 MHz with 6 kW @ 328’. Rhythmic CHR. Primary contour hits both cities.