Cross-Platform Ad Measurement Arrives For DISH, Sling


DISH Media is joining the Comscore Campaign Ratings beta.

This will see the inclusion of inventory of both DISH and Sling TV – including its live-streamed TV and VOD – and marks the first multichannel video programming distributor (MVPD) to join Comscore’s cross-platform video ad measurement platform.

It brings new cross-platform measurement to DISH and Sling TV, and broadens the measurement tools available to marketers and advertisers that seek a solid metric for linear ads and personalized spots. DISH and Sling are the first platforms to join that include addressable advertising in the measurement.

Sling TV will join immediately; DISH to be added in the first half of 2019.

“Measurement is a vital advantage of addressable advertising, and Comscore Campaign Ratings delivers standardized, trustworthy insights into distinct audiences across multiple platforms,” said Kevin Arrix, senior vice president of DISH Media. “We have a proud history of innovating with Comscore, most recently with the first ever cross-platform addressable advertising measurement on DISH and Sling earlier this year. Now those insights will be incorporated into a holistic picture for advertisers.”

The solution will now be able to account for person-level reach and provide co-viewing insights for addressable, as well as linear national network audiences and OTT.

“Addressable is a significant part of the advertising ecosystem and there’s no doubt that part of the market will only continue to grow,” said Sarah Hofstetter, president at Comscore. “We are excited to have Sling and DISH join the Comscore Campaign Ratings beta program to offer advertisers greater insight into their incremental audiences reached with addressable through DISH and Sling TV, in addition to their linear national network audiences. This is an important step in the solution’s evolution to make sure clients can make strategic business decisions based on the most complete view of their advertising efforts.”

Editor’s Note: It was originally reported on Dec. 14 that addressable advertising has just arrived for DISH Network and Sling TV. This is incorrect, as it is the measurement of such ads that is now at DISH and Sling TV.  DISH and Sling TV have had addressable ads for several years; it was first announced on DISH in 2012. RBR+TVBR apologizes for any misunderstanding.