Adform‘s DSP is now integrated with the a2X programmatic audio marketplace offered by Triton Digital, a leader in the digital audio and podcast world.
Adform is a global independently owned advertising technology platform company, and the integration enables Adform’s buyers to execute targeted, non-skippable, and “brand safe” audio ad buys through both open marketplace and private marketplace deals.
As a result of this integration, Triton notes, Adform’s buyers can now execute programmatic audio ad buys alongside display and video buys for the first time, in one seamless, streamlined transaction.
“We remain committed to providing our advertisers with innovative ways to connect with their target audience across a range of devices, including desktop, mobile devices, and smart speakers, and our integration with Triton Digital’s a2x strengthens that commitment,” said Adform SVP/Global Revenue Development Rick Jones. “a2x provides our buyers with access to top-tier digital audio inventory that spans podcasts, broadcast radio, online games, sports, online music services, and more.”
Triton Digital Managing Director of Market Development and Strategy Benjamin Masse added, “With a large global footprint, Adform’s adoption of digital audio will undoubtedly further the growth of the channel and the industry at large.”
Triton’s a2x is considered to be the world’s first programmatic buying marketplace for digital audio.