Next year will likely be another record-breaking political cycle. How big? One competitive ad intelligence SaaS company is projecting $8.9 billion in political media spend — the highest ever for a midterm cycle.
When asked for a breakout of broadcasting and cable dollars, and for dollars only going to broadcast TV, there’s clearly some substantial growth.
But, there’s also one big question that can be asked: Where are 96.4% of the dollars that aren’t going to broadcast TV going?