The Political Dollar Growth Story: Radio, TV Rising Fast

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Next year will likely be another record-breaking political cycle. How big? One competitive ad intelligence SaaS company is projecting $8.9 billion in political media spend — the highest ever for a midterm cycle.


When asked for a breakout of broadcasting and cable dollars, and for dollars only going to broadcast TV, there’s clearly some substantial growth.

But, there’s also one big question that can be asked: Where are 96.4% of the dollars that aren’t going to broadcast TV going?

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