AdLarge Media announced an ad sales representation agreement with Live365, a leading online radio network offering broadcast services and curated radio programming.
Live365’s built-in music licensing and wide distribution enables its broadcasting members to create branded radio channels, and to grow and interact with their audience via web, mobile, living room devices, and social media. Live365’s broadcasting community of individuals, brands, and celebrities offers users the ability to listen to unique, diverse, and compelling radio broadcasting from around the world.
“Live365 has been an innovative fixture in the rapidly expanding online audio market for over 12 years, providing unique tools for both broadcasters and advertisers,” noted Gary Schonfeld, Co-Founder and CEO, AdLarge Media.
“As we develop new products to take to market, we want a national advertising sales representation partner that doesn’t mass our inventory into bulk,” explained Hong Lau, Chief Executive Officer, Live365. “We chose AdLarge because they have a real appreciation for the inventory they represent and create custom packages for national advertisers that maximize the value of what we can deliver.”
“In an advertising market that is currently dominated by just a few names at the advertising agency level, we believe that a personal relationship and understanding of the offerings provided by something as unique as Live365 is the only real way to ensure advertisers are aware of and able to utilize their audience to full advantage,” added Eric Ronning, Executive Vice President, Chief Revenue Officer, Digital, AdLarge Media.
RBR-TVBR observation: An interesting turn of events. Live365 competes with Radionomy for user-produced radio-station like content. Radionomy recently merged with online ad sales rep firm TargetSpot to form a combined ad network, “TargetSpot.” AdLarge’s Eric Ronning was a co-founder of Ronning-Lipset Radio, which was bought years ago by TargetSpot. Small world.